Overview: At EazyGrad, we're building one of India's most trusted education brands—and we're seeking a strategic and results-oriented Social Media Manager to drive our digital presence forward. In this role, you'll lead the development and execution of integrated social media strategies that strengthen brand identity, foster meaningful engagement, and support business growth. You'll be responsible for shaping how EazyGrad connects with students and aspiring learners across digital platforms, transforming insights into compelling content experiences that drive awareness, engagement, and conversions. If you bring a blend of creativity, analytical rigor, and a deep understanding of digital ecosystems, this role offers a significant opportunity to shape the future of our brand.
Roles & Responsibilities
- Develop and execute comprehensive social media strategies aligned with broader marketing objectives.
- Plan, create, and schedule high-impact content across Instagram, Facebook, YouTube, and emerging platforms.
- Maintain a pulse on evolving platform trends, algorithm updates, and viral content formats—adapting strategy accordingly.
- Conceptualise, coordinate, and execute content shoots, ensuring alignment with brand voice and visual identity.
- Design and manage a dynamic monthly content calendar, integrated with campaigns, product launches, and seasonal initiatives.
- Leverage analytics tools (e.g., Google Analytics, Meta Business Suite, YouTube Analytics) to measure performance and inform data-driven optimisation.
- Develop and manage founder-led content (e.g., personal branding, behind-the-scenes, thought leadership) to amplify authenticity and trust.
- Drive organic growth across brand channels—measured by follower expansion, engagement rate, and reach.
- Monitor, interpret, and report on key performance metrics; recommend and implement iterative improvements.
- Manage community engagement, including influencer and creator collaborations, ensuring consistent brand representation.
Requirements
- 4–5 years of experience managing social media for a brand, preferably in the EdTech or education sector.
- Proven expertise in creating and optimising content for Instagram Reels, YouTube Shorts, and other short-form video formats.
- Exceptional copywriting skills and a refined aesthetic sensibility, with an eye for detail and brand consistency.
- Ability to serve as the primary brand voice across digital channels—maintaining tone, clarity, and authenticity.
- Hands-on capability to produce quick-turnaround content (e.g., filming, editing, and publishing) when required.
- Proficiency with industry-standard tools for content creation and social media management (e.g., Canva, Adobe Creative Suite, Buffer, Hootsuite, or equivalent platforms).
What's In It For You
- Accelerated career progression into senior marketing and brand leadership roles.
- Autonomy to experiment, innovate, and meaningfully influence marketing direction.
- Strategic ownership of EazyGrad's social media and content ecosystem.
- A high-trust, high-impact environment where ideas are evaluated and implemented—without unnecessary layers of approval.
Skills: content strategy,brand strategy & positioning,trend spotting & trendjacking,youtube,video scripting,social media management,instagram,community building,audience research & consumer insights
