Experience: Upto 5 years of experience
Location: Janakpuri, New Delhi
Mode: In-Office (5.5 Working Days)
Overview
At
EazyGrad, we're building one of India's most trusted education brands and we know smart growth starts with smarter marketing. We're looking for a
Social Media Manager who can build our social presence from the ground up (01) and scale it thoughtfully over time.
This is a hands-on, high-ownership role for someone strategic, consistent, and deeply focused on audience building not trend chasing. You'll be at the center of our brand's digital presence, turning ideas into content, content into community, and community into long-term growth. From shaping our voice to building platforms from scratch, you'll create content that doesn't just get views, but builds trust and meaningful engagement.
In this role, you'll get a chance to work on (Roles & Responsibilities) :
- Build and own our social media presence from scratch, with a clear growth and content strategy
- Plan, create, and publish content primarily for Instagram (posts, reels, stories)
- Develop and execute a YouTube strategy (long-form videos, Shorts, channel optimization, thumbnails, titles, descriptions, and SEO)
- Set up and manage WhatsApp Channels for updates, engagement, and community building
- Create and manage an email newsletter (content planning, writing, and basic analytics)
- Develop content calendars and ensure consistent posting across platforms
- Track performance, analyze insights, and iterate based on what's working
- Optimize content for growth, discoverability, and audience retention across platforms
- Collaborate closely with the core team to align content with brand voice and goals
- Scale channels sustainably while maintaining quality and authenticity
If you have: (Requirements):
- Proven experience building and scaling social media accounts, ideally from 01
- Strong hands-on experience with Instagram and YouTube growth strategies
- Understanding of YouTube SEO, thumbnails, watch time optimization, and audience retention
- Experience managing WhatsApp Channels and email newsletters
- Ability to think both strategically and execution-wise (you can plan and do)
- Clear understanding of audience building, engagement, and retention
- A stable, reliable professional who values consistency and long-term ownership
What's In It For You (Standard Benefits)
- A strategic and high-impact role in a fast-growing ed-tech company
- A culture where your ideas shape the future
- Competitive compensation as per industry standards.
- Opportunities to learn, grow, and build a category-defining company.
Skills: whatsapp,social media,instagram,youtube,optimization
