Social Media Manager

Company Description

Bubz Functional Beverages Private Limited is a modern beverage company revolutionizing the traditional soft drink market with its flagship brand, Bubz. Offering Real Soda. Unreal Benefits, Bubz specializes in crafting functional beverages with 6g of prebiotic fiber for gut health in every 250ml can, all with zero added sugar, no preservatives, and no artificial colors. Naturally sweetened with monk fruit and erythritol, Bubz delivers a low-calorie soda experience in four refreshing flavors: Classic Cola, Lemon Lime, Citrus Orange, and Strawberry. Targeting health-conscious consumers such as Gen Z, young professionals, and fitness enthusiasts, Bubz provides a guilt-free soda alternative that combines functional benefits with great taste and style. The company employs a D2C, quick commerce, and modern trade approach to ensure accessibility and convenience for its customers.

Role Description

Bubz Functional Beverages is seeking a full-time Social Media Manager to join our on-site team in Mumbai. This role involves developing and managing social media strategies, creating engaging content, optimizing online presence, and analyzing performance metrics. The Social Media Manager will also interact with followers, oversee community engagement, collaborate across teams, and ensure consistent brand messaging across all digital channels.

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimization (SMO) to manage and grow brand presence across platforms.
• Strong Communication and Writing skills to craft engaging posts, captions, and responses, while maintaining the brand voice.
• Experience in Content Strategy development, including planning campaigns and aligning with marketing goals.
• Analytical skills to track and interpret social media performance metrics for making data-driven decisions.
• Creativity, attention to detail, and ability to stay updated with emerging social media trends and tools.
• Familiarity with the FMCG or beverage industries is a plus.
• Preferred qualifications include a bachelor's degree in Marketing, Communications, or a related field and prior experience in a similar role.