Social Media Manager

Job Title:Social Media Manager

Company:Bliss Media and Events

Location:Chennai

About Bliss Media and Events:

Bliss Media and Events is a dynamic and innovative media production company dedicated to capturing unforgettable moments and creating immersive experiences for our clients. From weddings and corporate events to brand campaigns and artistic projects, we specialise in delivering exceptional visual storytelling that resonates with audiences worldwide.

Job Role:

As a Social Media Executive/Manager at Bliss Media and Events, you will be responsible for developing and implementing social media strategies to increase brand awareness, engage our audience, and drive business results. You will play a crucial role in managing our social media presence across various platforms, creating compelling content, and analysing performance metrics to optimise our social media efforts.

Responsibilities:

1. Social Media Strategy: Develop and execute comprehensive social media strategies aligned with Bliss Media and Events brand objectives, target audience, and business goals.

2. Content Creation: Create engaging and visually appealing content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, that showcases our portfolio, highlights our services, and tells compelling stories.

3. Community Management: Monitor and respond to comments, messages, and mentions across our social media channels in a timely and professional manner, fostering meaningful interactions and building relationships with our audience.

4. Social Media Advertising: Plan and execute social media advertising campaigns to increase reach, engagement, and conversions, leveraging targeting options, ad formats, and budget optimization techniques to maximise ROI.

5. Content Calendar: Develop and maintain a content calendar outlining the content themes, topics, and posting schedule for each social media platform, ensuring consistency and alignment with brand messaging and objectives.

6. Influencer Partnerships: Identify and collaborate with influencers, brand ambassadors, and content creators to amplify our brand reach and engagement, negotiate partnerships, and track performance metrics.

7. Analytics and Reporting: Monitor and analyse social media performance metrics, including reach, engagement, impressions, click-through rates, and conversion rates, and use data-driven insights to optimise content strategy and campaign performance.

8. Trend Monitoring: Stay informed about social media trends, platform updates, and emerging technologies, and incorporate relevant innovations into our social media strategy to maintain a competitive edge.

9. Cross-Platform Integration: Coordinate social media efforts with other marketing channels, including email marketing, content marketing, and event promotion, to ensure integrated and cohesive messaging and campaigns.

10. Brand Advocacy: Champion Bliss Media and Events brand voice and image across all social media channels, ensuring consistency, authenticity, and alignment with brand values and guidelines.

Requirements:

• Proven experience as a Social Media Executive, Social Media Manager, or similar role, with a track record of developing and executing successful social media strategies that drive engagement and achieve business objectives.
• Excellent understanding of social media platforms, trends, and best practices, with hands-on experience in managing social media accounts, creating content, and running advertising campaigns.
• Strong analytical and problem-solving skills, with the ability to interpret data and metrics to derive actionable insights and optimise social media performance.
• Exceptional communication and interpersonal skills, with the ability to interact effectively with internal teams, clients, and external stakeholders, and foster relationships with influencers and brand advocates.
• Creative thinking and strategic mindset, with the ability to generate innovative ideas and solutions to address business challenges and opportunities in the social media landscape.
• Proficiency in social media management tools, analytics platforms, and content creation software, with experience in scheduling posts, analysing performance, and optimising campaigns.
• A passion for social media and digital marketing, with a keen interest in staying updated on industry trends, platform updates, and emerging technologies.

If you are a strategic thinker with a passion for social media and digital marketing, and you're looking for an exciting opportunity to shape the social media presence of a leading media production company, we want to hear from you! Apply now and be part of our journey at Bliss Media and Events.