Social Media Manager

As a Social Media Manager, you will be responsible for managing and growing the company's social media presence across all platforms. This role involves end to end ownership of content strategy, planning, publishing, and performance optimization. You will work closely with internal teams to ensure content aligns with brand positioning, audience expectations, and overall business goals. The role requires a strong understanding of content trends, audience psychology, and platform specific best practices to drive consistent growth and engagement.

Key Responsibilities

• Plan and execute social media content strategy across platforms
• Coordinate with editors and designers to deliver high quality content
• Write or oversee captions, hooks, and messaging aligned with brand voice
• Monitor content performance and optimize based on insights and analytics
• Identify trends, viral formats, and growth opportunities
• Manage and grow audience engagement across platforms
• Plan and execute paid advertising campaigns on platforms like Meta
• Set up campaigns, manage budgets, and optimize ads for performance
• Conduct A B testing on creatives, targeting, and messaging
• Track key metrics such as reach, engagement, CTR, CPC, and ROI

Requirements

• Strong command of English with excellent grammar and writing skills
• Clear understanding of Western culture and social media trends
• Hands on experience with Meta ads and performance marketing concepts
• Familiarity with content strategy, audience targeting, and funnel thinking
• Experience with social media scheduling and analytics tools
• Strong attention to detail and ability to manage multiple tasks
• Good communication and coordination skills with internal teams
• Ability to work in a fast paced environment and meet deadlines