About Cult - Curefit Healthcare Pvt Ltd, founded in 2016, is India's largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company's vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.
Role Overview:
This role is all about leading cult's social media vision driving high-impact campaigns, shaping brand storytelling, and building a strong, engaged community. It combines team leadership, creative direction, and data-driven strategy to position cult as a trendsetting active lifestyle brand across platforms.
Key Responsibilities
Leadership & Team Enablement
- Direct Management: Manage, mentor, and unblock a team of Social Media Managers, fostering a culture of high performance and continuous learning.
- Workflow Optimization: Establish seamless processes between the social team, design, and the creative function to ensure 100% brand alignment.
- Cross-Functional Project Leadership: Act as the central social media stakeholder for high-stakes, brand-led projects, collaborating seamlessly with product, PR, cross-sell teams to ensure social strategy is integrated into the broader business roadmap and product launches
Creative Vision & Brand Positioning
- Creative North Star: Lead the conceptualization of high-impact social campaigns that prioritize the positioning of cult as an active lifestyle brand.
- Narrative Excellence: Use creative storytelling to create a high-intent, loyal community.
- Creator Partnerships: Orchestrate impactful collaborations with relevant creators and content brands to amplify organic reach and enhance brand credibility.
Strategy & Measurable Impact
- Organic Community Funnel: Leverage data-driven insights to drive high organic reach, which translates into good engagement, ultimately resulting in the creation of a highly engaged community.
- Market Trendsetting: Stay ahead of digital trends, ensuring the brand isn't just following memes, but cementing its position as an industry leader.
- Brand-to-Brand Partnerships: Identify and execute cool, high-affinity collaborations with other brands that align with our active lifestyle positioning.
- Tailor high-impact strategies across Instagram, YouTube, Facebook, and X, ensuring each piece of content is native to the platform's unique audience behavior and algorithm.
Qualifications & Skills
- Experience: 5-8 years in Social Media Marketing, with at least 2+ years in a formal people-management role.
- Proven Track Record: Experience similar to growing an account on Instagram, and executing large-scale campaigns.
- Performance Awareness: Possession of a solid foundational knowledge of Meta Ads Manager, with the ability to collaborate with performance teams to ensure organic content and paid ads work in a unified, effective funnel.
- Creative Portfolio: A proven history of conceptualizing campaigns that move beyond static posting to create genuine cultural moments and interactive brand experiences.
