About Opptra:
Opptra unlocks Asian expansion for consumer brands, focusing on e-commerce and digital capabilities. We build and power category-aligned franchising businesses with a consolidated supply chain and centrally developed technology. We're driving the future of global brand growth in Asia!
About the Role:
We are seeking a highly motivated and experienced Social Media & Content Marketing Lead to spearhead our brand-building efforts on LinkedIn and other relevant social platforms. You will own our social strategy, content calendar, and day-to-day execution.
What You'll Do:
- Develop and implement a comprehensive social media strategy aligned with Opptra's business goals.
- Create engaging and informative content that resonates with our target audience (North America, Europe, and India).
- Manage and execute the social media content calendar, ensuring consistent brand messaging.
- Conduct keyword research and analyze market trends to optimize content strategy.
- Grow Opptra's LinkedIn following and increase engagement in key target geographies.
- Establish Opptra as a thought leader in AI GTM, internationalization, and Asian market entry.
- Track and analyze social media performance, providing insights and recommendations for improvement.
What You'll Bring:
- 5-8 years of experience in social media and content marketing within a B2B environment, selling to global customers.
- Proven ability to develop and execute successful social media campaigns that drive brand awareness and lead generation.
- Strong understanding of social media analytics and reporting.
- Excellent writing, editing, and communication skills.
- Experience working in a fast-paced startup environment.
- A roll-up-your-sleeves attitude and a bias for action.
- Great storytelling skills
Bonus Points:
- Experience with marketing to consumer brands
- Experience with AI-driven marketing tools
Why Join Opptra
- Be at the forefront of Asian market expansion for global brands.
- Work in a fast-paced, innovative startup environment.
- Make a significant impact on Opptra's brand growth and market presence.
- Collaborate with a talented and passionate team.
