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Role: Marketing Lead.
Experience: 6+ Years.
Location: Bangalore.
About MarketStar
In everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies globally through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people and supporting them through mentorship, leadership, and career development programs. We provide service and support to our communities through the MarketStar Foundation.
Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and for being named a top employer. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.
We are excited to have you apply to join our MarketStar team and can't wait to discuss how we can help you find growth!
Read on to understand more about this opportunity.
Job Description
We are looking for a
Social Media Strategist with 6+ years of experience who can blend storytelling with strategic thinking and performance-driven execution.
This is not a role for someone who only publishes content. This role is for someone who can build a narrative, shape brand voice, understand platform dynamics, and consistently create content that aligns with business goals.
We're Looking For Someone Who Is
- Strong in social media copywriting and storytelling
- Confident in insight-led strategy and performance optimization
- Comfortable owning end-to-end execution across platforms
- Skilled at collaborating with design teams and writing sharp briefs
- Excited to lead podcast growth through research, outreach, and stakeholder coordination.
If you're someone who can think like a strategist, write like a storyteller, and execute like a builderthis role is for you.
What kind of work will you be doing
Social Media Strategy & Growth Ownership
- Define and execute a performance-led social media strategy across LinkedIn, Instagram, X (Twitter), YouTube, and emerging platforms.
- Translate brand priorities and campaign goals into platform-specific content roadmaps.
- Track performance metrics and convert insights into clear strategic adjustmentsnot just reports.
- Continuously refine content mix, formats, and messaging based on audience behavior and platform shifts.
Content & Narrative Development
- Craft compelling, platform-native copy across thought leadership, campaign content, storytelling formats, and short-form video.
- Shape a distinct, consistent brand voice that reflects our positioning in the market.
- Translate business messaging into clear, engaging narratives that resonate with external audiences.
- Ensure every piece of content is purposeful, sharp, and aligned to growth objectives.
Creative Direction & Execution
- Develop clear, insight-driven briefs for design and video teams.
- Guide visual storytelling to ensure cohesion between narrative and creative output.
- Oversee content from concept through publishing, maintaining quality and brand consistency.
Stakeholder & Workflow Leadership
- Own the end-to-end social media content pipeline.
- Collaborate with cross-functional teams to source inputs and convert them into strong external narratives.
- Streamline approvals, timelines, and publishing workflows to ensure scalable execution.
- Manage multiple initiatives while maintaining clarity, speed, and quality.
What you will need to succeed
- 6+ years of experience in social media strategy, content marketing, or brand storytelling.
- Strong writing skills with a proven ability to create high-performing social media copy.
- Demonstrated experience building social strategies based on insights, performance data, and audience behavior.
- Strong understanding of LinkedIn and B2B social media ecosystems, especially thought leadership content.
- Ability to work closely with creative teams and write clear, structured briefs for design and video.
- Strong stakeholder management skills and the ability to work cross-functionally.
- Strong research instincts and the ability to translate insights into strong content narratives.
- Podcast experience (guest outreach, coordination, content planning, platform management) is a strong plus.
- Excellent English communication, editing, and proofreading skills.
What's in it for you
Constant Learning and an entrepreneurial growth mindset. Employee-centric benefits plan including but not limited to Comprehensive Health Insurance, generous Leave Policy, Covid Support, Vaccination drives, Well-being sessions, real-time grievance redressal, and work flexibility.
We are a people-first organization with policies and processes that help you bring the best version of yourself into work including fast-track growth for high-potential folks. An opportunity to be associated with the world's leading brands as clients. To be a part of an organization with more than 60% of homegrown Leaders. Customized training programs that are catered to personal and professional development. We are an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.
Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change over time to accommodate business needs.
If You're up for this position, hit the Apply Now Button! 
