Social Media Executive

Company Description

Universal Education is India's fastest-growing formal education enterprise, supporting the learning journey of over 55,000 students. With more than 50 institutions spanning kindergarten to postgraduate education, our presence extends across Mumbai, Thane, Bengaluru, Nashik, Aurangabad, Trichy, and the UAE. Backed by four decades of experience and a team of 5,000+ dedicated employees, we are committed to fostering academic excellence and holistic development. Our dynamic educational ecosystem aims to empower students with the tools to thrive in an ever-changing world.

Role Description

This is a full-time on-site role for a Social Media Executive based in Mumbai. The Social Media Executive will be responsible for planning, creating, and managing content across various social media platforms. This includes tasks such as executing social media campaigns, writing compelling posts, optimizing content for increased engagement (SMO), and collaborating with cross-functional teams to align social media initiatives with the organization's broader communication strategies. The role also involves monitoring analytics, assessing campaign performance, and implementing strategies to improve reach and engagement.

Responsibilities:

● Plan, create, and schedule content across platforms

● Manage multiple content calendars & agencies simultaneously

● Write engaging captions and coordinate creatives

● Handle posting stories & posts, comments, and DMs

● Support campaigns (admissions, events, results)

● Track performance and share monthly social media reports across platforms

● Optimize content based on insights

● In-app boosting of posts

● Adding & handling Meta funds

● Communicate and engage with different schools for events and shoots.

Skills:

● Strong English communication

● Multi-brand/project management ability

● Basic knowledge of social media tools (Meta, Canva, etc.)

Experience:

● 2-3 years in social media, education industry or agency background preferred.