Social Media Executive

Social Media Executive

About Us: Traya is a direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hair loss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient's hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track. Traya is founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

Role Overview:

We are looking for a Social Media Executive with 2-3 years of hands-on experience managing Instagram page end-to-end. The role requires execution skills across content planning, shoots, basic editing, and daily page management.

Key Responsibilities:

• Plan and execute a monthly Instagram content calendar (posts, reels, stories)
• Coordinate and manage content shoots
• Shoot short-form content on phone.
• Perform basic editing (cuts, captions, subtitles, transitions)
• Write engaging captions aligned with brand tone
• Upload, schedule, and manage daily Instagram posts and stories
• Track performance metrics
• Stay updated with Instagram trends, audios, and formats
• Collaborate closely with the brand/strategy team for campaign content
• Maintain brand consistency across all social media outputs

Required Skills & Experience

• 2-3 years of experience handling Instagram pages professionally
• Strong understanding of Instagram formats, algorithms, and trends
• Comfortable with phone shooting and quick on-the-go content creation
• Basic editing skills (Reels, captions, subtitles, simple transitions)
• Good communication and time-management skills
• Ability to work independently and take ownership

Nice to Have

• Experience working with consumer brands, D2C, or content-led pages
• Exposure to campaign-based content or product launches
• Understanding of brand aesthetics and storytelling