The ideal candidate understands platform algorithm, proactive with fresh content ideas, and balances creativity with performance.
Key Responsibilities
- Plan and execute social media calendars
- Strong understanding of Instagram and YouTube algorithm, reels performance, trends, and engagement drivers
- Initiate new content ideas aligned with trends, formats, and audience behavior
- Lead and execute in-house BAU content shoots (concepts, references, basic direction)
- Write captions, static and carousel posts aligned with brand tone
- Use Canva and basic editing tools to create or refine social content
- Manage daily posting, scheduling, and community engagement
- Track performance and optimize content based on insights
Skills & Requirements
- Min 2 years of experience in social media management
- Strong working knowledge of Instagram & YouTube algorithms
- Hands-on experience with Canva and basic editing tools mobile or desktop
- Content-first mindset with execution capability
- Ability to work independently and take ownership of BAU content
- Good communication and time-management skills
- Familiarity with parenting, child wellness, or kids-related content is a plus
Locations
Employment Type
