Job description
Social Media Executive -
As a social Media Executive, you'll manage social media profiles of brands or individuals by developing a strategy, producing good content, analyzing competitor activities, facilitating customer service, and managing projects and campaigns.
Responsibilities -:
- Develop creative and engaging social media strategies.
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, and YouTube, adapting content to suit different channels.
- Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms.
- Develop, launch and manage new competitions and campaigns that promote your organization and brand
- Undertake audience research.
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity.
- Analyze competitor activity.
- Set targets to increase brand awareness and increase customer engagement.
Qualifications -:
- 1-2 years of social media marketing experience (prefer to have account management experience also).
- A solid understanding of the use of a range of social media platforms, particularly about advertising/branding and customers.
- Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques.
- Strong communication and people skills for articulating ideas to colleagues and clients.
- Excellent teamwork, collaboration, and networking skills.
- Organizational skills, with the capacity to prioritize and work across multiple projects.
- The ability to work well under pressure to meet deadlines.
- Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers.
- An eye for detail and the ability to work accurately.
- Motivation and commitment to work.
