Senior Media Executive (Social)

Please Note: The candidate is expected to operate under EST, time zone

Planning and Execution:

Platforms: Google Ads, Bing Ads, SearchAds360, Apple Search Ads

Providing tactical planning support, including keyword research, versioning new

ad copy / extension based on starting inputs from Crossmedia, recommended

campaign structure, etc.

In-platform build (trafficking), ongoing QA, and activation of XM approved changes

Supporting XM in generating conversion tags & remarketing pixel integration, then

QA'ing once these are placed on-site by clients (Zoo is not responsible for tag placement)

Reporting Dashboard QA (i.e. Datorama, Tableau) validating accurate data population

based on platform performance as source of truth

Daily Pacing, anomaly detection, and insight mining to identify optimization

recommendations, such as campaign budgets, bid optimizations, SQR, etc.

Routine QA to ensure accuracy of in-market campaigns

Analysis and campaign insights for weekly, monthly, and quarterly reporting

deliverables (cadence to vary based on marketing campaign)

Slight support of external communications (i.e. email delivery of basic tasks, such as

confirming campaign delivery, requesting vendor support tickets, etc.)

Required Skills:

1. Certification in Google & Meta are must.

2. Hands-on expertise with tools such as Google Ads, Meta Ads Manager, DV360, Campaign Manager, and analytics dashboards.

3. Strong analytical skills with the ability to derive insights from complex data sets.

4. Excellent communication and client management abilities.

5. Proven experience leading teams and cross-functional projects.

6. Pinterest knowledge is must for this profile