We are looking for a creative, execution-driven Social Media Executive who understands how to build genuine organic reach, engagement, and community on social platforms not just posting content, but creating conversations, followers, and brand recall.
This role is ideal for someone who lives and breathes Indian fashion, ethnic wear, bridal aesthetics, and storytelling, and knows how to make content share-worthy, comment-worthy, and save-worthy.
Key Responsibilities
1. Organic Social Media Growth
- Plan and execute organic growth strategies (no fake followers, no vanity metrics)
- Drive real engagement: views, shares, comments, saves, profile visits
- Understand platform algorithms (Instagram, YouTube Shorts, Facebook, Pinterest)
- Create content flows that keep users watching, interacting, and returning
2. Content Strategy & Storytelling
- Build a content calendar aligned with brand aesthetics and audience interest
- Ensure content flows logically reels carousels stories BTS UGC
- Understand what fashion audiences want to watch, share, and discuss
- Translate trends into brand-relevant content, not copy-paste trends
3. Community Building
- Build and nurture a like-minded, fashion-focused community
- Respond to comments, DMs, and engage with followers authentically
- Encourage conversations, polls, questions, and interactions
- Collaborate with creators, stylists, and micro-influencers organically
4. Shoot Coordination & Content Creation
- Coordinate and assist in photoshoots and video shoots
- Help with shoot planning: mood boards, references, content requirements
- Work closely with photographers, videographers, models, and stylists
- Ensure enough content is created for multiple formats and platforms
5. Platform Management
- Manage day-to-day posting and scheduling
- Optimize captions, hashtags, and posting timings
- Track performance and suggest improvements
- Maintain brand tone, aesthetics, and consistency
Required Skills & Experience
- 14 years of experience in social media for fashion / lifestyle / ethnic wear
- Strong understanding of organic reach & engagement
- Knowledge of Indian ethnic fashion, bridal wear, trends, fabrics, styling
- Comfortable with reels, short-form videos, and visual storytelling
- Understanding of tools like:
- Instagram Insights
- Meta Business Suite
- Canva / CapCut / basic editing tools
What We Offer
- Opportunity to work with a growing Indian ethnic fashion brand
- Creative freedom and ownership
- Exposure to fashion shoots, bridal styling, and brand building
- Long-term growth for the right candidate
