Social Media Executive

Position - Social Media Executive

Location - Pune

Experience - 3-5 Years

ABOUT THE ROLE

We're Seagull Advertising a brand-first advertising and creative agency based in Pune. We're looking for a sharp, culturally tuned Social Media Executive who lives and breathes content, understands brands deeply, and can shoot, edit, and publish all while keeping one eye on

what's next in AI and platform trends. You'll own social across a diverse portfolio of brands, working alongside a team that believes great ideas deserve great craft.

WHAT YOU'LL DO

1. Plan, create, and execute social media content across Instagram, LinkedIn, Facebook, X, and emerging platforms for multiple brand mandates.
2. Concept, shoot, and edit short-form videos – Reels, YouTube Shorts, and Stories – with a strong sense of pacing, storytelling, and visual style.
3. Write platform-native copy: punchy captions, hooks, scripts, and CTAs tailored to each brand's voice.
4. Develop content calendars and manage scheduling, publishing, and online community engagement and management (ORM) across brand handles.
5. Collaborate with art directors and designers to ensure visual consistency and campaign coherence.
6. Use AI tools actively for ideation, scripting, visual briefing, and editing workflow – not just dabble with them.
7. Monitor performance metrics, extract actionable insights, and iterate content strategies based on data.
8. Stay ahead of social trends, audio trends, platform algorithm changes, and cultural moments – and move fast.

WHAT WE'RE LOOKING FOR

1. 3-5 years of social media experience, mandatory at an advertising or branding agency working on brands.
2. A strong content creation portfolio showcasing videos, reels, carousels, and copy work across real brand mandates.
3. Hands-on video production skills — you can plan a shoot, direct on-camera talent, and deliver a polished reel.
4. Hands-on experience in attending events along with comprehensive coverage across social channels.
5. Proficient in video editing tools: CapCut, InVideo, Adobe Premiere Pro, or similar — fast turnarounds are non-negotiable.
6. Genuine, day-to-day use of AI tools (ChatGPT, Claude, Canva, Gamma, Midjourney, CapCut AI, ElevenLabs, or equivalent).
7. Good aesthetic sensibility: strong eye for framing, colour, typography, and what makes content scroll-stopping.
8. Comfortable managing multiple brand voices simultaneously without losing tone, detail, or deadlines.

SKILLS & TOOLS

Video & Editing: CapCut / Invideo AI, Adobe Premiere Pro, Reels / Shorts, DaVinci Resolve

AI Tools: ChatGPT / Claude, Midjourney, ElevenLabs, Canva AI, Meta AI Studio

SM Platforms & Analytics Understanding: Instagram, LinkedIn, Facebook, X / Twitter, YouTube Shorts

Content Skills: Copywriting, Reel Scripting, Content Calendars, Visual Briefing

NICE TO HAVE

· Experience with paid social campaigns (Meta Ads, LinkedIn Ads).

· Basic photography skills or comfort directing a phone shoot independently.

· Familiarity with analytics tools: Meta Business Suite, Sprinklr, or similar.

· Knowledge of SEO basics as applied to YouTube and LinkedIn content.