Social Media Executive

Company Description

CoreIdeas is a comprehensive marketing consultancy that partners with SMEs, startups, and growing brands across industries to provide strategic marketing solutions. Acting as an outsourced Marketing Department and Fractional CMO, CoreIdeas delivers expertise in marketing strategy, social media, content systems, performance marketing, and lead generation. The company focuses on building structured marketing systems to drive ROI and sustainable growth while addressing challenges like poor brand positioning, inconsistent demand, and ineffective decision-making. CoreIdeas operates across industries mainly, including FMCG, healthcare, retail, and education.

Role Description

Create monthly content calendars across LinkedIn, Instagram and Facebook

Draft post copy, captions and basic carousels aligned with each brand's tone of voice.

Edit shortform videos/Reels from raw footage using tools like CapCut/Canva (trimming, basic transitions, music, text overlays).

Schedule and publish posts using Meta Business Suite and native LinkedIn scheduling; ensure timely posting.

Monitor comments, DMs and mentions; escalate queries and maintain a positive brand presence.

Track basic metrics (reach, engagement, follower growth) and prepare simple weekly/monthly reports with learnings.

Research content trends, audio trends and competitor activity; suggest new post ideas and experiments.

Coordinate with the founder for approvals, briefs and performance reviews; manage a simple content tracker.

Qualifications

13 years of experience in social media / digital marketing, ideally at an agency or D2C/startup brand.

Strong working knowledge of Instagram (especially Reels), LinkedIn and Facebook/Meta; understanding of platform best practices.

Handson experience with Canva (or similar) for creatives and a basic video editing tool (CapCut, VN, InShot, Premiere Rush, etc.).

Good written English; ability to write clear, simple copy and captions. Hindi or other Indian language skills are a plus.

Basic understanding of analytics (Instagram Insights, Facebook Page Insights, LinkedIn analytics) and how to read them.

• Organized, comfortable working with content calendars, and able to manage multiple brands at once.

Nice to Have

Experience with basic paid promotion setup on Meta or LinkedIn (boosting posts, simple campaigns).

Prior work with D2C, fashion, or SaaS/martech brands.

Portfolio of Instagram/LinkedIn posts or Reels edited/managed by you.

What we offer

Opportunity to work directly with a senior marketer/fractional CMO and learn strategy, not just posting

Exposure to multiple brands and industries (consulting, D2C fashion, martech/SaaS)

Flexible, ownershipdriven environment with room to grow into a Social Media Manager role