Key Responsibilities:
Social Media Strategy & Executio
- nOwn the content and growth strategy for all Routed Media social media handles & accounts of talent managed by the Company (Instagram, YouTube, LinkedIn, X, etc.)
- .Plan, schedule, and manage content calendars, campaigns, and creator collaborations
- .Design platform-native content strategies to drive engagement and reach
.Content Creation & Curatio
- nLead the development of engaging posts, reels, stories, shorts, and community-first content
- .Collaborate with in-house creators, designers, and video editors to deliver thumb-stopping content
.Analytics, Trends & Optimizatio
- nTrack performance KPIs across channels using tools like Meta Suite, YouTube Studio, and analytics dashboards
- .Optimize content formats and posting schedules based on insights and performance trends
- .Stay on top of social and creator trends to inject cultural relevance into content
.Brand Voice & Community Buildin
- gEstablish a strong, consistent brand voice for Routed across platforms
- .Build an active follower base through conversation, storytelling, and timely engagement
- .Respond to comments, engage with creator content, and nurture a loyal social community
.Campaign Integration & Collaboratio
- nPartner with marketing, sales, and creative teams to amplify key launches and campaigns
- .Support influencer onboarding and showcase cohort journeys and milestones socially
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Desired Skills and Experienc
- e:1–3 years of experience in social media management, digital marketing, or creator-led brand
- s.Must be a creator themselves with at least 20k followers or must have a track record of having built the social reach for a start-up to over 100k follower
- s.Deep knowledge of platform algorithms, short-form video formats, and content virality mechanic
- s.Proven track record in building or managing brand handles from scratc
- h.Creative thinker with strong copywriting and visual storytelling skill
- s.Proficient in social analytics tools and community growth strategie
s.
