Social Media Executive (Paid Ads + Content Creation)

Company Description

Profcyma Career Solutions LLP is a leading edtech company specialising in online and distance education. As an authorized enrollment partner for top UGC-approved universities in India, we assist working professionals and recent graduates in upgrading their qualifications with ease. With a strong focus on career advancement, we offer a range of programs including Online MBAs, MCAs, and specialised courses in data science, AI, marketing, and more. Trusted by over 450,000 learners, Profcyma provides expert career counselling, transparent fees, and efficient admission support to help individuals succeed in the digital economy. Join us in empowering professionals and shaping futures.

Experience Required: 2+ Years

Location: Bavdhan, Pune

About the Role

We are looking for a creative and performance-driven Social Media Executive who can manage paid advertising campaigns while also creating engaging short-form content (REELS). The ideal candidate should have hands-on experience with Meta Ads and Google Ads, along with the ability to conceptualise, shoot, and edit reels.

Key Responsibilities

1. Paid Advertising (Performance Marketing)

Plan, execute, and optimise campaigns on Meta (Facebook & Instagram) and Google Ads. Monitor campaign performance (CTR, CPC, conversions) and improve ROI. Conduct A/B testing for creatives, audiences, and ad copies. Manage ad budgets and generate regular performance reports

2. Content Creation (Reels & Short Videos)

Create engaging reels and short-form video content for Instagram and other platforms

Shoot and edit videos using tools like CapCut, Premiere Pro, or similar

Stay updated with social media trends and incorporate them into content

Collaborate with the team for content ideas and campaign creatives

3. Social Media Management

Assist in planning and executing content calendars. Ensure brand consistency across all social media platforms. Analyse content performance and optimise strategy accordingly

Required Skills & Qualifications

2+ years of experience in social media marketing and paid ads. Hands-on experience with Meta Ads Manager and Google Ads. Basic understanding of audience targeting, funnels, and retargeting. Proficiency in video editing tools (CapCut, Premiere Pro, etc.) Creative mindset with a strong understanding of social media trends. Good communication and collaboration skills

Good to Have

Experience in lead generation campaigns. Basic knowledge of analytics tools like Google Analytics

Understanding of content strategy and branding

Why Join Us

Opportunity to work on performance + creative side together

Fast-paced learning environment, Creative freedom to experiment with content ideas

Qualifications

• Social Media Marketing and Social Media Content Creation expertise (Especially Reels)
• Experience in Digital Marketing and overall Marketing strategies
• Strong Communication skills, including both verbal and written communication
• Proven ability to analyse campaign performance metrics and optimise for results
• Proficiency in social media platforms, advertising tools, and content creation software
• Bachelor's degree in Marketing, Communications, or a related field
• Prior experience in paid ads management is a strong advantage