Digital Marketing Executive (Pune)

Company Description:

Profcyma Global is the top IT & Digital marketing company based in Pune, Maharashtra. We have a team of highly skilled professionals who are committed to their work. At Profcyma Global, we cover all heads of IT and Digital Marketing operations. Our extensive clientele proves that we have proven to be one of the leading providers of IT and Digital Marketing services. Knowing the theory is not enough, but experience plays a crucial role in effective and sustainable product development. We use the latest technology and innovative strategies to complete our projects, whether it is website or app development, digital marketing, brand awareness, etc. With each passing day, we focus on developing and upgrading our skill sets to meet the top-notch trends in the IT industry.

Visit - www.profcymaglobal.com

Role Description:

We are looking for a result-driven Digital Marketing Executive with 3+ years of experience to plan, execute, and optimize digital campaigns. The candidate should be creative, analytical, and skilled in content creation (especially reels), lead generation, branding, and market research to drive business growth.

Key Responsibilities:

1.⁠ ⁠Campaign Management:

Plan, execute, and manage digital marketing campaigns across platforms (Google Ads, Meta Ads, etc.) 

Monitor campaign performance and optimize for maximum ROI 

Manage budgets and generate performance reports 

A/B testing of ads, creatives, and landing pages 

2.⁠ ⁠Content Creation & Reels:

Create engaging social media content, including reels, short videos, and creatives 

Collaborate with design/video teams for high-quality content 

Stay updated with the latest trends on Instagram, Facebook, and YouTube Shorts 

Manage content calendar and posting schedules 

3.⁠ ⁠Lead Generation & Growth:

Develop and implement strategies for lead generation across digital channels 

Optimize funnels to increase conversion rates 

Work closely with the sales team to improve lead quality 

Track KPIs like CPL, CAC, and conversion rate 

4.⁠ ⁠Branding:

Build and maintain brand presence across all digital platforms 

Ensure consistency in brand messaging and visual identity 

Plan branding campaigns and promotional activities 

Enhance brand awareness and engagement 

5.⁠ ⁠Market Research & Analysis:

Conduct market and competitor research 

Identify trends, target audience behavior, and opportunities 

Analyze campaign performance and customer insights 

Provide actionable recommendations for growth 

Required Skills:

1. Hands-on experience with Google Ads, Facebook/Instagram Ads 

2. Strong knowledge of SEO, SEM, and social media marketing 

3. Proficiency in tools like Google Analytics, Meta Business Suite 

4. Basic knowledge of video editing tools (for reels creation) 

5. Strong analytical and problem-solving skills 

6. Good communication and creative thinking ability 

Preferred Qualifications:

1. Bachelor's degree in Marketing, Business, or related field 

2. Certifications in Digital Marketing (Google, HubSpot, etc.) 

3. Experience in handling multiple campaigns simultaneously 

Venue: Address:- 

Profcyma Solutions PVT LTD.

2nd Floor, Office No.-3, M No.-734, Oppo High Class Society,

Near Suryadatta College, Patil Nagar, Bavdhan BK, Pune-411021.