Social Media Executive

We're Hiring: Social Media Executive

Location: Turbhe, Navi - Mumbai (On-site)

Experience: 12 years in Social Media management( preferably in D2C, fashion, or lifestyle)

About Nap Chief:

Nap Chief is India's premium kidswear brand that blends high-end design with playful, character-driven collections and the softest fabrics you can imagine.

But we're not just about clotheswe're building a cool, creative community for kids that helps them explore, express, and dream big.

What You'll Do:

• Own and build the monthly content calendar across Instagram, YouTube, LinkedIn, and more
• Create and pitch scroll-stopping campaigns tied to product launches, seasonal stories, and cultural moments
• Collaborate with design, content, influencer, and performance teams to shape high-performing reels, carousels, stories, and videos
• Spot trends early and experiment with new formats and creative ideas to keep our feed fresh and fun
• Lead creative brainstorms and reviews, turning big ideas into polished content
• Keep an eye on performance metrics (reach, engagement, saves, shares) and refine strategy accordingly
• Guide the brand voice across comments and DMs, building a warm, playful, and premium tone
• Support collaborations with influencers and paid media teams to amplify key stories

Who You Are:

Strategic & Creative: You can see the big picture and still love the day-to-day hustle

Trend-Lover: Instagram and YouTube are your playgroundyou always know what's new

Collaborative: You enjoy working closely with writers, designers, and editors

Brand-Savvy: You understand what makes a kidswear brand look premium yet playful

Metrics-Informed: You like checking numbers and tweaking content to do better

Inventive: You don't just follow trendsyou remix them to fit our vibe

Tools You'll Use:

• Instagram, YouTube, LinkedIn (of course!)
• Trello, Asana, or Notion for planning
• Meta Insights, YouTube Studio for analytics
• Bonus: Canva, CapCut, or basic editing tools

Why You'll Love It Here:

Shape the voice and content strategy of a fast-growing kidswear brand

Work directly with creative leadership and see your ideas come to life

Be part of a young, collaborative, high-energy team

Help build a brand that kids (and parents) truly love

If this sounds like you, drop us your resume & portfolio/reel at [Confidential Information]