Social Media Executive - 3-5 Years
Location: Ahmedabad (Work from office only)
Prefer Local candidates
Primary Responsibilities:
- Develop and implement comprehensive social media strategies aligned with overall marketing goals and business objectives.
- Identify target audiences and determine the most effective platforms and content strategies to reach them.
- Analyze social media trends and adapt content to improve reach and engagement.
- Create, curate, and manage engaging written, visual (image & video), and interactive content for various social media platforms (e.g., Facebook, Instagram, LinkedIn, X, YouTube, etc).
- Work with graphic designers and videographers to produce high-quality social media assets.
- Actively monitor and respond to comments, messages, and mentions across all social media channels in a timely and professional manner.
- Identify and engage with influencers and key opinion leaders relevant to our industry.
- Optimize social media profiles and content for search visibility within social platforms and external search engines.
- Track, analyze, and report on key social media metrics (e.g., reach, engagement, impressions, clicks, conversions) using native analytics and third-party tools.
- Conduct competitor analysis on social media activities.
- Address any negative feedback or crises effectively and professionally.
- Collaborate closely with the marketing, sales, product, and customer service teams to ensure consistent brand messaging and support integrated campaigns.
- Required Qualifications
- Bachelor's degree
- 3+ years of proven experience in social media marketing (SMM) and social media optimization (SMO), either in-house or with an agency.
- Proficiency with various social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, etc.).
- Experience with social media management tools (e.g., Buffer, Hootsuite, Sprout Social) and analytics tools.
- Excellent written and verbal communication skills in English.
- Creative mindset with an eye for compelling visuals and engaging content.
- Ability to work independently and collaboratively in a fast-paced environment.
- Bonus Point: Experience working with SaaS products or in a B2B marketing environment.
