Social Media Executive

We are expanding our Social Media Marketing team at Lenskart - India's leading eyewear and lifestyle brand. We are looking for a creative, energetic, and execution-focused UGC Content Creator & Community Content Executive to drive authentic, high-volume content creation across our retail stores, customers, and internal teams.

Key Responsibilities:

• Shoot high-frequency short-form videos using mobile devices and basic production equipment
• Edit raw footage into platform-ready content for Instagram Reels, YouTube Shorts, and other social channels
• Conceptualize and execute owned UGC campaigns to drive authentic audience participation and brand advocacy
• Proactively suggest content ideas aligned with brand objectives and platform trends
• Organize and maintain a centralized content bank/library - ensure proper tagging, categorization, and documentation of content assets
• Lead community management across social platforms by engaging audiences, responding to conversations, and strengthening brand relationships

Qualifications:

• 1-3 years of experience in UGC content creation, social media content production, or similar roles
• Strong mobile videography and editing skills - proficiency in editing tools such as CapCut, InShot, VN, Adobe Premiere Pro, or similar softwares
• Excellent eye for aesthetics and understanding of Gen-Z visual language
• Proven ability to manage high-volume content calendars
• Strong on-camera presence: natural, charismatic, comfortable with both scripted and improvised content
• Excellent storytelling and content ideation skills.
• Comfortable interacting with customers, store teams, and stakeholders on-ground
• Graduate/Postgraduate in Marketing, Mass Communication, or a related field