Job Title: Social Media Executive
Location: Gurgaon (On-Site)
Experience: 02 years
Type: Full-time
About the Role:
We're looking for a detail-oriented and creative Social Media Executive who understands how content performs across platforms and is eager to learn how data, timing, and formats drive engagement. This role is ideal for someone early in their career who wants hands-on exposure to content publishing, optimisation, and performance tracking.
Key Responsibilities:
- Publish content across social media platforms, including Instagram, LinkedIn, X (Twitter), Facebook, and others as required
- Ensure correct captions, hashtags, tags, links, and formats before publishing
- Maintain and update a content calendar
- Optimise posts for reach, engagement, and discoverability (hashtags, posting time, format)
- Adapt content to suit platform-specific best practices (reels, carousels, static posts, stories)
- Conduct basic A/B testing on captions, hashtags, and posting time
- Track key metrics such as reach, impressions, engagement rate, and follower growth
- Prepare weekly and monthly performance reports
- Identify high-performing content and suggest improvements
- Work closely with content, design, and strategy teams to ensure smooth execution
- Ensure timely posting during campaigns, events, and launches
- Monitor comments and flag engagement or queries to the relevant team
Qualifications:
- 02 years of experience in social media management, digital marketing, or content operations
- Strong understanding of major social media platforms and their algorithms
- Basic knowledge of social media analytics and insights dashboards
- Good written communication skills and attention to detail
- Ability to manage multiple posts and deadlines
