About This Position
The ideal candidate should have hands-on experience in creating engaging tech-focused content, understanding platform-specific trends, and building online communities. If you are passionate about technology, storytelling, and social mediathis role is for you!
What are you going to do
- Social Media Strategy & Planning
- Develop and execute social media strategies tailored for tech audiences across platforms like LinkedIn, X (Twitter), Instagram, Facebook, and YouTube.
- Stay updated on the latest trends in technology, IT services, SaaS, and digital marketing to ensure content relevance.
- Research competitors and industry leaders to refine strategy and identify growth opportunities.
- Tech Content Creation
- Conceptualize, create, and manage tech-related content, such as: Technology news, updates, Industry news, Tech tips, tutorials, explainers, Developer stories, Infographics, reels, and short-form videos, etc.
- Collaborate with designers and internal tech teams to produce high-quality video and written content.
- Build monthly content calendars aligned with campaigns and company goals.
- Community Engagement
- Engage with followers, respond to comments and messages, and initiate meaningful conversations within the tech community.
- Run polls, discussions and interactive content to increase engagement.
- Monitor brand sentiment and maintain a positive online reputation.
- Analytics & Reporting
- Track key social media metrics such as engagement rate, reach, CTR, impressions, and follower growth.
- Prepare weekly/monthly performance reports with actionable insights.
- Monitor and analyze competitor performance and new digital trends.
- Tools & Technologies
- Proficiency in social media tools such as LinkedIn, Instagram, X, Facebook, YouTube Studio, Threads, etc.
- Familiarity with analytics tools like Meta Insights, LinkedIn Analytics, Google Analytics, etc.
- Ability to use design and editing tools such as Canva, Adobe Suite, Figma, and basic video editing software.
You Need To Have
- 13 years of experience managing social media accounts (preferably for a tech brand, IT company).
- Proven track record of growing social media presence and increasing engagement.
- Strong understanding of the tech landscape, emerging technologies, and IT industry terminology.
- Excellent written and verbal communication skills with the ability to simplify complex tech concepts.
- Creative storytelling abilities and a passion for technology-driven content.
- Ability to manage multiple projects, work under deadlines, and adapt quickly to trends.
- Strong attention to detail and a data-driven mindset.
- Passion for innovation and a deep understanding of audience behavior across social platforms.
