Social Media Executive

Position Details:

Role: Social Media Executive

Location: Hyderabad – Gachibowli (Vasavi SkyCity)

Experience: 4 + years

Shift: 9:30 PM – 6:30 PM IST (Mon & Fri)

Interview Process: 2-3 Rounds

Note: This opportunity is structured for individuals

contribution, not team-based work.

Role Overview

This role requires a proactive individual who can stay ahead of social media trends and adapt to the ever-evolving digital landscape. This opportunity is structured for individual contribution, not team-based work, ensure cohesive brand messaging and a seamless journey. We are looking for someone passionate about building online communities, driving brand awareness, and ultimately, increasing branding and promoting our company in the market. If you are a creative storyteller with a strategic mindset and a passion for e-commerce, we invite you to apply. Your contributions will directly impact our brand's online presence and growth. 

Key Responsibilities

Company Branding on Social Media

·       Creating compelling visual and written content (graphics, videos, ad copy) for platforms such as LinkedIn

·       Develop and execute social media strategies aligned with company branding goals.

·       Ensure consistent brand voice, visual identity, and messaging across platforms.

·       Create impactful brand campaigns to enhance digital visibility.

Managing social media calendars; engaging with our online community; running targeted advertising campaigns; and analyzing social media performance metrics to optimize strategies

The ideal candidate should have a proven track record in social media management, a keen eye for aesthetics, strong copywriting skills, and a deep understanding of e-commerce best practices.

Increase Company Followers & Engagement

·       Implement strategies to grow followers organically.

·       Track engagement metrics and optimize content for better reach.

·       Run performance-driven campaigns and monitor analytics.

Content & Creative Development

·       Design visually appealing creatives as per business requirements.

·       Develop engaging posts, reels and corporate announcements.

·       Work closely with internal stakeholders to understand campaign objectives.

Graphic Design Skills

·       Basic to intermediate expertise in graphic design.

·       Hands-on experience in Adobe Photoshop and related tools.

·       Ability to create designs aligned with business and branding guidelines.

AI & Digital Tools Knowledge

·       Working knowledge of Microsoft Copilot and Microsoft 365 tools.

·       Ability to use AI prompts effectively for content generation and idea creation.

·       Familiarity with AI-based design and automation tools.

Creativity & Innovation

·       Strong creative thinking and conceptualization ability.

·       Ability to generate fresh ideas for campaigns, employee engagement posts, and branding initiatives.

·       Stay updated with social media trends and implement innovative concepts.

• Required Skills & Competencies
• Graphic design software (e.g., Canva, Adobe Photoshop), and video editing tools is essential
• Content writing/Copywriting: The ability to create persuasive and engaging content 
• Editing: Proficiency in refining and improving written content for clarity and impact.
• SEO: Knowledge of search engine optimization to enhance the visibility of your content and Keyword research.
• Storytelling: The skill to craft compelling narratives that resonate with audience.
• Research: Ability to gather and analyze information to support your writing.
• Strong understanding of LinkedIn and other professional social platforms.
• Strong attention to detail and brand alignment.