Location: Hyderabad | Work Mode: On-site

Experience Required: 2-3 Years

Company: Work Digitally | Banjara Hills Hyderabad

We're looking for a strategic thinker + execution expert who doesn't just post content but builds brands.

If you understand how to turn content into conversions, strategy into storytelling, and ideas into measurable results — this role is for you.

Role Overview

As a Social Media Manager & Strategist, you will be responsible for end-to-end brand management across social platforms — from strategy creation to shoot execution and performance marketing.

This is a managerial position, requiring ownership, leadership, and strong client-facing communication.

Key Responsibilities

1 Strategy & Planning

Develop monthly and quarterly social media strategies aligned with brand goals
Build content with strong hooks, trends, and storytelling formats
Create campaign ideas, growth plans, and positioning strategies
Develop brand tone of voice and content pillars
Plan performance-driven content & ad funnels

2 Platform Expertise

Manage Instagram, Facebook, LinkedIn & YouTube (major focus: Instagram & Facebook)
Stay updated with trends, algorithm shifts, and content formats
Lead reel strategies, carousel storytelling, and short-form content planning
Optimize profiles, bios, highlights, and content structure

3 Meta Ads & Performance Marketing (Very Important)

Strong hands-on expertise in Meta Ads Manager
Plan and execute paid ad strategies
Create custom audiences, retargeting funnels, lookalike audiences
A/B test creatives and copy
Monitor, analyze, and optimize campaigns
Generate performance reports and present insights to clients
Focus on ROAS, lead generation, and sales-driven results

4 Client Management

Handle one-on-one client communication
Lead strategy meetings and present ideas confidently
Understand client expectations and convert them into actionable plans
Provide performance updates and improvement suggestions
Build long-term client relationships

5 Shoot Planning & Execution

Plan and create mood boards for brand shoots
Coordinate with models, videographers, and designers
Supervise shoot execution
Ensure brand consistency in visuals
Guide the creative team for better storytelling

6 Team Collaboration & Leadership

Work closely with designers, editors, and content creators
Review and approve creatives before publishing
Maintain quality control across all brand deliverables
Take ownership of brand growth

Skills & Qualifications

4–5 years of experience in social media marketing (agency experience preferred)
Strong understanding of branding, storytelling & positioning
Advanced knowledge of Meta Ads (mandatory)
Deep understanding of Instagram growth & engagement strategies
Excellent communication and presentation skills
Strong analytical mindset
Ability to manage multiple brands simultaneously
Creative thinker with execution capability
Strong organisational & leadership skills

What We're Looking For

Someone who thinks beyond posting content
Someone who understands business goals, not just likes and views
Someone who can own a brand like it's their own
A strategist who can also execute

What You'll Gain

Opportunity to lead multiple brand accounts
Direct client exposure & strategy ownership
Growth-focused, creative work environment
Freedom to experiment with new formats and ideas
A fast-growing ecosystem

Social Media Executive & Strategist