Social Media Executive

Responsibilities:

• Oversees all company social media accounts management
• Creates a social media calendar and improves engagement on social media platforms
• Develops engaging, creative, innovative content for regularly scheduled posts to enlighten audiences and promote brand-focused messages
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
• Audits and analyses social media presences, including digital advertising costs and returns
• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for improvement
• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
• Monitors and develops reports on competitor activity within social media spaces

Requirements:

• Proven experience in organic growth over social media
• Proven experience in running social media paid ad campaigns
• Extensive knowledge of social media platforms
• Strong content creation skills
• Strong Canva design skills
• Copywriting and brand marketing experience
• Proofreading and editing skills
• Interpersonal skills
• Strong verbal and written communication skills
• Customer service skills