Job title: Social Media Executive
Job type: Full-time
Location: Kolkata
About SVF
SVF Entertainment is a leading Media and Entertainment company in East India, with 8 National Awards to its credit, and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music, and New Media.
Role:
The Social Media Executive will manage and execute digital and on-ground marketing initiatives aligned with brand positioning, with a strong focus on social media presence, content, engagement, and campaign execution while ensuring consistent brand communication across platforms.
Responsibilities:
- Support implementation of marketing strategies while ensuring brand consistency across all online and offline platforms
- Manage social media channels, content calendars, promotions, and audience engagement
- Assist with website content updates and basic SEO activities
- Plan and execute seasonal promotions, festivals, and integrated marketing campaigns
- Create compelling marketing content for rooms, F&B, weddings, events, and curated experiences
- Track campaign performance and prepare basic marketing reports
- Support the sales team with presentations, proposals, site visits, and familiarization tours
- Coordinate with designers, agencies, PR teams, influencers, and external partners
- Assist in partnerships, media coverage, exhibitions, and on-ground marketing initiatives
- Ensure effective management of property branding, signage, guest feedback, and testimonials
Must-Have Skills:
- Proven experience managing social media platforms and content calendars
- Strong copywriting and communication skills
- Basic knowledge of digital marketing, website CMS, and SEO
- Creative thinking with a strong eye for aesthetics and brand storytelling
- Must have 1-2 years of experience.
- Analytical mindset to track performance and optimize content
- Experience in hospitality, lifestyle, or luxury brands preferred
