Role Overview
The Social Media Executive will manage end-to-end social media execution for multiple brands.
This includes planning content, contributing to content IPs, coordinating with creative teams,
analysing performance, and continuously improving content outcomes. This role requires strong
platform understanding, tool proficiency, and structured execution.
Key Responsibilities
- Own and execute monthly social media content calendars
- Contribute to ideation and development of content IPs and recurring formats
- Coordinate with designers, video editors, and copywriters
- Schedule and publish content across platforms
- Monitor content performance and derive actionable insights
- Optimise content based on data and platform trends
- Support campaign launches and paid social initiatives
- Participate in on-camera content when required
Tools You Should Be Comfortable With Scheduling & Publishing
- Meta Business Suite
- Hootsuite, Sprout Social, Later, or Buffer
Analytics & Reporting
- Instagram Insights
- Meta Ads Manager (basic understanding)
- Sprout Social or Hootsuite Analytics
- Google Analytics (basic content tracking)
Planning & Collaboration
- Notion or Google Sheets for content calendars
- Slack or Teams for internal communication
- Drive or Dropbox for asset management
Creative & Support Tools
- Canva or Figma (basic usage for quick edits)
- Trend tracking tools or manual social listening
Skills Required
- Strong understanding of Instagram, LinkedIn, and short-form video formats
- Ability to interpret analytics and optimise content
- Clear communication and coordination skills
- Good copy sense and storytelling ability
- Organised and process-driven approach
Requirements
- 1 to 3 years of social media experience
- Experience handling multiple brands or accounts
- Camera friendly is a plus, not mandatory
- Exposure to performance marketing is a bonus
