Social Media Executive

About MyYogaTeacher

MyYogaTeacher is a fast-growing health tech startup with a mission to improve the physical and

mental well-being of the entire planet. We are the first online marketplace to connect qualified

Fitness and Yoga coaches from India with consumers worldwide to provide personalized 1-on-1

sessions via live video conference (app, web). We started in 2019 and have been showing

tremendous traction with rave customer reviews.

• Over 200,000 happy customers
• Over 335,000 5 star reviews
• Over 150 Highly qualified coaches on the platform
• 95% of sessions are being completed with 5-star rating

Headquartered in California, with development and operations based in Bangalore, we are

dedicated to providing exceptional service and promoting the benefits of yoga and fitness

coaching worldwide. To learn more about us, visit https://myyogateacher.com/aboutus

Role Summary

As a Social Media Executive, you will own and execute MyYogaTeacher's social media presence across platforms. This is a hands-on, execution-driven role that blends content planning, on-ground shooting, campaign execution, and brand storytelling.

You will work closely with Marketing, Content, Design, and Product teams to create high-impact social content that drives engagement, awareness, and growth. This role is ideal for someone who is creative, organized, comfortable on camera, and excited to take full ownership in a fast-paced startup environment.

Key Responsibilities

1. Social Media Management & Content Planning

• Manage all social media channels (Instagram, YouTube, Facebook, LinkedIn, and others as required)
• Plan, maintain, and execute weekly and monthly content calendars aligned with brand goals
• Stay updated on platform trends, formats, and best practices to keep content fresh and relevant

2. Content Creation & Shoot Direction

• Conceptualize, shoot, and direct social-first content including reels, stories, posts, and short videos
• Provide strong shoot direction to teachers/students, founders, and on-camera talent
• Be comfortable appearing on camera when required (reels, BTS, announcements, explainers)

3. Campaign Execution

• Execute marketing campaigns across digital and select offline touchpoints
• Support product launches, brand initiatives, influencer collaborations, and community campaigns
• Coordinate with internal teams to ensure timely execution and consistent messaging

4. Brand Building & Creative Strategy

• Assist in brand building through consistent storytelling and visual tone
• Contribute creative ideas for campaigns, formats, and content series
• Ensure brand voice and visual identity are maintained across platforms

5. Collaboration & Cross-Functional Work

• Work closely with Design, Video, Content, Marketing, and Product teams
• Coordinate feedback, revisions, and approvals to ensure smooth execution
• Support integrated campaigns that cut across social, performance, and offline initiatives

6. Tools, Analytics & Reporting

• Use tools such as Canva, Buffer, Meta Business Suite, and social media analytics platforms
• Track performance metrics (engagement, reach, growth, saves, shares)
• Share regular insights and recommendations to improve content performance

7. Ownership & Execution

• Take end-to-end ownership of social media projects from ideation to execution and reporting
• Manage timelines, priorities, and deliverables independently
• Proactively identify opportunities, gaps, and improvements across social channels

Success Metrics (KPIs)

• Engagement rate and follower growth across platforms
• Consistency and quality of content output
• Performance of social campaigns and launches
• On-time execution of content calendars and campaigns
• Contribution to overall brand visibility and awareness

Required Skills & Experience

• 24 years of experience in social media management or content execution
• Strong understanding of Instagram, YouTube, LinkedIn, and emerging social formats
• Hands-on experience with Canva, scheduling tools, and analytics dashboards
• Ability to shoot content on mobile or camera with strong framing instincts
• Comfortable coordinating shoots, being on camera, and giving clear creative direction

Working Style / Traits We Value

• Proactive, autonomous, and curious.
• Comfortable working in a fast-paced, dynamic environment.
• Ability to manage multiple projects efficiently.
• Strong communication and collaboration skills across teams.
• Leadership mindset: capable of driving creative direction and maintaining brand cohesion.

Nice to Have

• Experience in fitness, wellness, or lifestyle brands
• Basic video editing or reel editing skills
• Experience working with influencers or creators
• Understanding of performance-driven social content

First 90 Days - Fast Track

Month 1 Learn & Observe

• Understand MyYogaTeacher's brand voice, audience, and content pillars
• Review existing social media content and performance
• Support ongoing shoots and content execution
• Assist in maintaining content calendars and reporting

Month 2 Execute & Own

• Independently manage content calendars and daily execution
• Lead shoots and content creation for social platforms
• Execute campaigns and content series end-to-end
• Start optimizing content based on performance insights

Month 3 Scale & Optimize

• Fully own social media execution across platforms
• Improve consistency, quality, and engagement metrics
• Propose new formats, campaigns, and growth ideas
• Become a key contributor to brand storytelling and visibility

Why Join MyYogaTeacher

• Create content that positively impacts lives worldwide
• High ownership and visibility in a fast-growing startup
• Opportunity to shape and scale a global wellness brand
• Collaborative, energetic, and growth-oriented culture
• 4 work-from-home days per month