Key Responsibilities
- Research industry trends, current topics, competitor activities, and audience insights to generate relevant content ideas.
- Write engaging captions, scripts, post copies, blog-style content, and short-form content for social media.
- Create visually appealing posts, reels, stories, and basic designs using Canva or other tools.
- Plan, schedule, and manage daily content posting across Instagram, Facebook, LinkedIn, and YouTube.
- Coordinate with the design, marketing, and communications teams for campaigns and content approvals.
- Monitor post performance, track analytics, and recommend improvements.
- Maintain consistency in brand tone, style, and messaging across all platforms.
About Company: Ashish Gupta is one of India's leading voices in educational leadership and motivation, bringing over 14 years of experience in higher education, including his role as Director of Admissions and Outreach at top Indian universities. He has trained, mentored, and inspired thousands of educators, students, and school leaders across the country. A passionate writer and speaker, Ashish has also authored several books and continues to influence the education landscape through his work as an educator, author, and leadership coach.
