Social Media Executive

Position: Social Media Executive

Location: Delhi

Experience: 2+ Years

Employment Type: Full-Time

About the Role:

We are looking for a creative and proactive Social Media Executive with 2+ years of hands-on experience in managing social media platforms, content planning, campaign execution, and performance reporting. The candidate should have a strong understanding of digital trends and be comfortable working on structured, deadline-driven communication campaigns.

Prior experience working with Government departments, Ministries, PSUs, Government agencies, or public-sector campaigns will be a strong advantage.

Key Responsibilities:

• Manage day-to-day social media activities across Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and other relevant platforms.
• Develop and maintain monthly and weekly social media content calendars.
• Coordinate with content writers, graphic designers, video editors, and internal teams for timely content delivery.
• Write and review engaging captions, social media copies, hashtags, and campaign messaging.
• Publish and schedule posts while ensuring accuracy and brand consistency.
• Monitor comments, messages, mentions, trends, and conversations across platforms.
• Support the planning and execution of social media campaigns and digital initiatives.
• Track performance metrics including reach, impressions, engagement, follower growth, clicks, and video views.
• Prepare weekly/monthly social media performance reports and presentations.
• Conduct competitor benchmarking and identify relevant trends and content opportunities.
• Support real-time coverage of events, launches, campaigns, and important announcements.
• Ensure communication follows client guidelines, approval processes, and brand standards.
• Coordinate effectively with clients and internal stakeholders for approvals and campaign execution.
  

Required Skills & Qualifications:

• Graduate in Marketing, Mass Communication, Journalism, Advertising, or a related field preferred.
• Minimum 2+ years of relevant social media experience.
• Strong understanding of major social media platforms and their best practices.
• Good English communication and copywriting skills; Hindi communication skills would be an advantage.
• Working knowledge of social media analytics and reporting.
• Ability to create professional reports and presentations using PowerPoint and Excel/Google Sheets.
• Good understanding of trending formats, reels, short-form videos, hashtags, and digital content.
• Strong coordination, attention to detail, and time-management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.