Digital Marketing & Social Media Executive

Role Description 

The ideal candidate is someone who is creative, trend-aware, data-driven, and execution-focused. They 

should be able to identify what works on social media, turn ideas into engaging content, understand 

performance data, and continuously improve the digital presence of Learn with Leaders. 

A candidate who can create compelling content, understand the education audience, grow Instagram and 

YouTube organically, generate leads, and take ownership of digital marketing initiatives will be a strong fit 

for this role. 

Key Responsibilities (Instagram and YouTube Expert) 

Develop and execute social media strategies for Instagram, YouTube, LinkedIn, Facebook, and other relevant  

platforms. 

Create and manage engaging Reels, short-form videos, YouTube videos, posts, carousels, stories, and other 

content. 

Plan, create, launch, and manage Instagram and Meta advertising campaigns to promote Learn with Leaders 

programs, camps, workshops, and events. 

Research trending topics, hashtags, formats, sounds, and content ideas relevant to our target audience. 

Create and test different ad creatives, Reels, videos, copy, headlines, CTAs, and audience segments. 

Coordinate with designers, video editors, content writers, and internal teams to produce high-quality content. 

Develop creative concepts and scripts for Instagram Reels and YouTube Shorts.  

Manage the YouTube channel, including video titles, descriptions, thumbnails, keywords, playlists, and basic 

SEO. 

Manage campaign budgets and optimize ads to improve reach, engagement, leads, enquiries, and conversions. 

Conduct A/B testing of creatives, audiences, placements, and campaign objectives. 

Identify opportunities to increase organic reach, engagement, and followers. 

Stay updated with the latest social media algorithms, trends, tools, and digital marketing practices. 

Monitor Meta Ads Manager performance and track key metrics such as CPC, CPM, CTR, CPL, conversions, 

and ROAS. 

Engage with followers, respond to comments/messages, and maintain a positive brand presence online. 

Instagram Responsibilities  

Create a consistent Instagram content strategy.  

Plan and publish Reels, Stories, carousels, and static posts. 

Identify trending Reels formats and adapt them to the brand.  

Improve engagement, reach, and follower growth.  

Strong hands-on expertise in Instagram advertising and Meta Ads Manager. 

Experience creating and optimizing Instagram paid campaigns for lead generation, engagement, traffic, 

and conversions. 

Good understanding of audience targeting, retargeting, campaign optimization, A/B testing, and ad 

performance analytics. 

Ability to develop creative ad strategies specifically for parent and student audiences. 

Experience managing digital advertising budgets and improving cost per lead and conversion rates. 

Monitor Instagram Insights and optimize content based on performance. 

YouTube Responsibilities  

Develop ideas for long-form videos and YouTube Shorts.  

Write video titles, descriptions, captions, and basic SEO metadata. 

Coordinate with the video team for editing and thumbnails.  

Analyze YouTube Analytics, watch time, retention, and CTR.  

Develop strategies to increase subscribers and video views.  

Required Skills 

Strong understanding of Instagram, YouTube, LinkedIn, Facebook, and social media  

Good knowledge of content marketing and social media strategy.  

Strong creative thinking and storytelling skills.  

Basic knowledge of SEO and YouTube SEO. 

Familiarity with social media analytics and reporting. 

Knowledge of tools such as Canva, CapCut, Meta Business Suite, Google Analytics, YouTube  

Studio, etc. 

Good written and verbal communication skills.  

Ability to identify and leverage current social media trends.  

Ability to work independently and meet deadlines.  

Preferred Experience 

Bachelor's degree in marketing, Digital Marketing, Communications, Media, or a related field.  

2–5 years of experience in digital marketing/social media management.  

Experience managing a brand's Instagram or YouTube account is preferred.  

Candidates with a strong social media portfolio or previous campaign results will be 

preferred.  

Key Performance Indicators (KPIs) 

Instagram follower and engagement growth  

Reel reach and views 

YouTube views and subscriber growth  

YouTube watch time and retention 

Website/social media leads  

Overall social media engagement 

Content consistency and campaign performance 

• Send us your CV at: [Confidential Information]