Social Media Coordinator

Social Media Coordinator — Shortstop

Location: Chennai (in-office, minimum 3 days per week)

Type: Full-time | Reports to: Founder

About Shortstop

Shortstop is a premium menswear label specialising in shorts designed for the Indian climate. Backed by Meenakshi India, our parent manufacturing house and long-standing partner to international menswear brands, we sell direct-to-consumer at shortstop.in.

The Role

We are seeking a Social Media Coordinator to manage Shortstop's day-to-day social presence and work directly with the Founder on content strategy and execution.

Responsibilities

• Plan, produce, and publish content across Instagram, Pinterest, and emerging platforms.

• Shoot product, lifestyle, and behind-the-scenes photography and video.

• Design graphics and templates in Canva; develop concept visuals using AI tools such as Midjourney, ChatGPT, Runway, and Photoroom.

• Write brand-aligned copy for captions and campaigns.

• Track performance metrics and report insights.

• Coordinate creator gifting, collaborations, and on-ground content at events and pop-ups.

Requirements

• Bachelor's degree.

• 1–3 years of social media experience, ideally with a D2C or fashion brand.

• Proficiency in Canva and at least one AI image platform.

• Basic photography and videography skills.

• Strong written English and a sharp visual eye.

• Based in or willing to relocate to Chennai.

Preferred

• Experience in fashion, menswear, or premium D2C.

• Familiarity with CapCut or Adobe Premiere.

• A personal porfolio or Instagram handle demonstrating creative/visual sensibility.

To Apply

• Send your CV, portfolio, and a short note on a brand whose social you admire to [Confidential Information]