Digital Marketing Specialist

Company Description

WANDERLUST TRAVEL PLANNER

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Chennai. The primary responsibilities include developing and executing digital marketing strategies, managing social media channels, analysing web traffic and performance metrics, and optimising online marketing campaigns ( Meta Ads ). The role also requires collaborating with cross-functional teams to align marketing activities with overall business objectives and ensuring effective communication across platforms.

Qualifications

• Expertise in Digital Marketing, Meta Ads & Content Writing.
• Strong skills in Social Media Marketing and strategy execution
• Exceptional Communication skills, both written and verbal
• Knowledge of Meta Ads and content optimisation is a plus
• Bachelor's degree in Marketing, Business Administration, or a related field
• Ability to analyse data and generate actionable insights
• Proficiency in marketing tools and platforms
• Canva / basic design knowledge is a plus
• Video Editing

Create engaging content for:

• Instagram / Facebook / LinkedIn / YouTube
• Website & Blogs
• Ads captions & creatives