Senior Executive – Branding & Marketing

Unifi Capital, one of India's leading portfolio management firms, is looking to bring on board an experienced B2C Marketing professional with proven expertise in planning and executing marketing campaigns and leveraging Digital media for online sales.

The opportunity:

This is a unique opportunity for a marketing professional to play a significant role in the marketing function.  The role is part of the corporate strategy office and will communicate the firm's investment philosophy and exceptional track record to create a high degree of brand salience to elicit interest from discerning investors interested in listed Indian equities.

Role: Senior Executive – Branding & Marketing

Location: Chennai

Role Overview:

We are looking for a dynamic and detail-oriented marketing professional to support and execute Unifi's branding and marketing initiatives. The role involves end-to-end coordination across campaigns, agencies, vendors, and internal stakeholders to ensure seamless delivery of all marketing activities.

Key Responsibilities:

·      Manage day-to-day marketing operations and ensure timely execution of all deliverables as per briefs

·      Track and monitor multiple ongoing projects, ensuring adherence to timelines and quality standards

·      Coordinate closely with internal teams and external agencies for the smooth execution of marketing initiatives

·      Work with creative, digital agencies on all marketing collaterals (brochures, presentations, mailers, digital assets, AVs, etc.)

·      Support end-to-end execution of marketing campaigns (ATL & BTL), including planning, coordination, and reporting

·      Assist in planning and executing events, activations, and brand initiatives

·      Ensure cost efficiency and timely delivery across all vendor engagements

·      Oversee website updates, working with developers/agencies for content changes, enhancements, and issue resolution

·      Ensure brand consistency across all touchpoints and communications

·      Support reporting and documentation of marketing activities and campaign performance

Requirements

·      MBA / PGDM in Marketing / Visual Communication or related field

·      2–5 years of relevant experience in branding/marketing roles

·      Strong experience in working with external agencies and vendors

·      Strong project management and coordination skills

·      Excellent communication and stakeholder management abilities

·      Attention to detail with the ability to manage multiple priorities

·      Strong proficiency in PowerPoint and Excel; familiarity with design tools (Canva or similar) and Google Ads for campaign tracking and reporting is an added advantage

Preferred:

·      Prior experience in an agency or brand-side role; candidates with financial services exposure will have an added advantage

·      Exposure to digital marketing, website CMS tools, Social media platforms

·      Basic understanding of branding, design, and content workflows

Remuneration package will be competitive with industry standards with potential for significant performance-based upside.

About Unifi Capital:

Unifi Capital founded in 2001 with AUM of INR 19,000+ crores is a specialized Portfolio Management company offering innovative investment strategies with superior risk-adjusted returns. More details are available on website: https://www.unificap.com

 As a part of a very competitive and successful team that is obsessed with excellence, the work will offer the freedom to explore and challenge even the best.