Social Media Content Stratergist

Role Overview

We are seeking a creative and analytical Social Media & Content Strategist with a strong passion for the beauty and fashion space. This role focuses on leveraging platform-specific content strategies—particularly Instagram Reels and YouTube Shorts—while collaborating with influencers and internal teams to enhance the brand's digital presence. The ideal candidate has a deep understanding of social trends, competitor activity, and cross-platform storytelling.

Key Responsibilities

Competitor Analysis

• Research and analyze social media content from other beauty and fashion brands, especially on Instagram Reels. Identify high-performing strategies and derive actionable insights that can inform our content plans.

Cross-Platform Strategy

• Build strategies to connect Instagram Reels performance with YouTube growth. Create a cohesive content ecosystem by reusing and adapting content creatively across platforms for maximum impact.

YouTube Shorts Planning

• Develop original, engaging, and shareable video ideas tailored for YouTube Shorts. Stay informed about updates in YouTube's policies or algorithms and adjust strategies accordingly.

Influencer Collaboration

• Coordinate with the influencer marketing team to onboard creators who align with the brand's tone and ongoing trends. Support influencers with guidance to ensure their content aligns with the brand's storytelling goals.

Strategic Presentations and Planning

• Prepare and present trend reports, competitor studies, and platform performance insights. Work closely with the creative team to develop visuals and content ideas, and present these to internal stakeholders.

Trend Monitoring

• Constantly track emerging trends within the beauty and social media space. Apply relevant and timely trends to campaigns to keep the brand current and engaging.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in social media strategy development and execution
• In-depth knowledge of the beauty industry and digital content landscape
• Strong analytical, planning, and presentation skills
• Experience working with influencers and creative teams