Team Leadership & Development:
- Lead and mentor a high-performing demand generation team, providing guidance, training, and support to ensure success across all campaigns.
- Foster a culture of collaboration, innovation, and continuous improvement within the team.
- Set clear performance expectations, monitor KPIs, and provide regular feedback to team members to ensure consistent growth and achievement of goals.
- Conduct regular 1:1 meetings with team members to provide coaching, career development, and performance reviews.
Strategic Campaign Planning & Execution:
- Design and implement comprehensive demand generation strategies to build and expand the sales pipeline, focusing on the US healthcare technology market.
- Oversee the development and execution of targeted campaigns (including cold calling, email marketing, LinkedIn outreach) to engage high-value accounts and decision-makers.
- Work with cross-functional teams to create impactful messaging, offers, and content for campaigns that resonate with key personas in healthcare technology.
- Own the lead qualification process and ensure effective lead handoff to the sales team.
Account Mapping & Market Research:
- Lead account mapping efforts to identify, prioritize, and target high-potential accounts, ensuring alignment with sales goals and regional objectives.
- Use data-driven insights and market research to identify trends, challenges, and opportunities within the healthcare space, and adapt strategies accordingly.
- Guide the team in researching accounts, discovering key personas, and understanding their pain points to develop tailored outreach strategies.
Sales and Revenue Alignment:
- Collaborate with the sales team to align on target accounts, sales goals, and campaign objectives, ensuring effective pipeline handoff and conversion.
- Monitor sales pipeline metrics (KPIs) and work with the Director of Demand Generation to report on lead generation success, sales opportunities, and forecast accuracy.
- Develop and present detailed performance reports, including lead generation activity, conversion rates, meeting outcomes, and pipeline health.
Continuous Improvement & Innovation:
- Continuously optimize demand generation processes by experimenting with new tactics, channels, and technologies to improve lead quality and pipeline efficiency.
- Regularly review team performance and campaign results, applying insights to refine and enhance future strategies.
- Ensure the team stays ahead of industry trends and best practices in demand generation, sales, and marketing technologies.
Collaboration Across Teams:
- Work closely with marketing leadership, content, and sales teams to ensure alignment of messaging and a seamless experience for prospective customers.
- Serve as the bridge between demand generation and other departments (sales, product, customer success) to ensure cohesive, customer-focused initiatives.
- Leverage CRM tools and marketing automation platforms to streamline and scale demand generation efforts.
Key Performance Indicators (KPIs):
- Define and track KPIs such as Qualified Leads, Conversion Rates, Sales Pipeline Health, and Deal Velocity.
- Ensure team members meet or exceed individual and team targets in terms of lead generation, pipeline growth, and sales opportunities.
Preferred Skills
- 6-10 years of experience in demand generation, lead generation, or sales development, with a strong focus on the US healthcare technology market.
- Proven experience managing and leading a team in a fast-paced, high-growth environment.
- Strong understanding of B2B demand generation strategies, including cold calling, email marketing, LinkedIn outreach, and lead nurturing.
- Exceptional communication and interpersonal skills, with the ability to engage and influence key stakeholders and decision-makers.
- Track record of consistently achieving or exceeding lead generation and sales targets.
- Proficiency in CRM software (Salesforce, HubSpot, or similar) and marketing automation platforms (Marketo, Eloqua, Pardot, etc.).
- Experience with sales and marketing data analytics to drive informed decisions.
- Ability to think strategically and execute tactically with attention to detail.
We offer competitive benefits to set you up for success in and outside of work.
