Social Media Content Creator

Company Description

At TWF Flours, we're revolutionizing everyday nutrition through technology and innovation. We develop nutrient-rich Multi-dimensional Flours™ that transform everyday rotis, breads, and baked goods into healthier alternatives with higher protein, more nutrients, and lower net carbs.

Operating across both B2B and B2C segments, we're a leading brand in the bakery flour category, partnering with renowned names like Theobroma, Suchali's, and Third Wave Coffee, and serving one in every three of India's top 50 restaurants.

Role Description

As a Content Creator at TWF Flours, you'll get the opportunity to create compelling content for a fast-growing food-tech brand while working with some of India's biggest names in the food and hospitality industry. You'll bring brand stories to life through engaging videos, product shoots, reels, and creative storytelling across B2B and B2C platforms. This is an opportunity to work with leading brands, experiment with creative ideas, and shape how people experience the future of food and nutrition.

Job Responsibilities

• Plan, shoot, and edit engaging content (video and static) for social media, marketplaces, and quick commerce platforms

• Bring the brand's story to life through creative, narrative-driven content that builds an emotional connection with the audience

• Create product-focused content including reels, demos, and lifestyle shots that go beyond the product to tell a story

• Write compelling captions, scripts, and content copy aligned with brand voice and storytelling style

• Collaborate with the marketing team to align content with campaigns, offers, and promotions

• Stay on top of trends, formats, and platform best practices (Instagram, YouTube Shorts, etc.)

• Manage content calendars and ensure timely publishing across channels

• Track content performance and iterate based on engagement and conversion data

Who We're Looking For

• 0–3 years of experience in content creation or social media

• Hands-on skills in shooting and editing (mobile or camera; Reels/CapCut/Premiere Pro or similar)

• Strong sense of narrative and visual storytelling, with an eye for brand aesthetics

• Basic understanding of e-commerce platforms is a plus

• Experience in baking, or knowledge of baking, is a plus