Social & Digital Marketing Strategist

Job Title: Social Media & Digital Marketing Strategist

Experience: 5-7 Years

Employment Type: Full-Time

About the Role:

We are looking for a results-driven Social Media & Digital Marketing Lead who can take ownership of our digital presence. This role focuses on strategic planning, content direction, and ensuring consistent brand growth, while also having a basic understanding of campaign performance and analytics.

Key Responsibilities:

Strategic Leadership & Execution

- Develop and lead social media and digital marketing strategies aligned with business goals

- Drive brand growth across platforms (Instagram, LinkedIn, YouTube, etc.)

- Translate business objectives into impactful campaigns and content plans

Meta Ads & Campaign Understanding

- Execute and manage Meta Ads (Facebook & Instagram) campaigns with a basic understanding of targeting and budgets

- Monitor campaign performance and suggest improvements based on insights

Data Analysis & Reporting

- Perform basic data analysis using platform insights and analytics tools

- Track key metrics like engagement, reach, profile visits, and conversions

- Share simple, actionable reports to improve content and campaign effectiveness

Profile Optimization & Growth

- Optimize social media profiles to improve profile visits, engagement, and conversions

- Enhance bio, highlights, CTAs, and content structure for better discoverability

- Support organic growth through trends and platform understanding

Content & Campaign Leadership

- Lead content planning with a focus on reels, videos, and trend-based content

- Collaborate with designers and creators to execute campaigns

- Ensure strong brand consistency and visual aesthetics

Team & Cross-Functional Collaboration

- Coordinate with internal teams for smooth execution of campaigns

- Support and guide team members or agencies where required

Community & Brand Building

- Oversee engagement and ensure timely, professional responses

- Build and maintain an active and loyal audience

Who You Are:

- 6–8 years of experience in social media and digital marketing

- Working knowledge of Meta Ads and social media analytics (basic level)

- A creative thinker with a strategic mindset

- Good understanding of content trends and platform algorithms

- Strong communication and execution skills

- Experience in wellness, lifestyle, beauty, or D2C brands is a plus

Interested candidate can share their CV & portfolio at [Confidential Information]