SME- Digital Marketing

The Vendor Account Manager will be responsible for managing advertising campaign performance for our partner advertisers. This role focuses on optimizing advertising campaigns across Our client's's advertising products to drive measurable business outcomes. The position requires a consultative approach to help advertisers maximize their advertising investment through data-driven recommendations and proactive campaign management.

Key Focus Areas:

·      Campaign performance optimization across Sponsored Products, Sponsored Brands, Sponsored Display, and other Our client's Ads products

·      Partner relationship management and consultation

·      Revenue retention and growth for existing advertising partners

·      Cross-functional collaboration with internal Our client's teams

Primary Responsibilities

Campaign Management & Optimization

·      Monitor and optimize advertising campaigns daily/weekly to ensure performance targets are met

·      Analyse campaign metrics including ROAS, CTR, conversion rates, and other KPIs

·      Implement bid adjustments, budget modifications, and targeting refinements based on performance data

·      Identify underperforming campaigns and develop action plans for improvement

·      Proactively recommend campaign strategies to improve advertiser outcomes

Data Analysis & Reporting

·      Utilize Our client's Ads reporting tools to extract insights and identify opportunities

·      Create performance reports and presentations

·      Track and report on key performance indicators and campaign metrics

·      Map advertising performance to revenue outcomes

·      Leverage data to inform strategic recommendations

Cross-Functional Collaboration

·      Partner with Ad Success Teams, Sales, Seller/Vendor teams, and product teams

·      Coordinate with internal stakeholders to resolve issues and enable solutions

·      Collaborate on the development and execution of advertising plans

·      Escalate technical or product-related blockers to appropriate teams

Sales & Revenue Management

·      Identify opportunities for revenue growth within existing partner accounts

·      Utilize Salesforce CRM to track opportunities, activities, and pipeline

·      Maintain accurate pipeline management

Performance Standards

·      Activity Metrics: Meet daily/weekly call volume and opportunity creation targets

·      Budget Attainment Targets: Achieve or exceed quarterly and annual Budget Attainment

·      Response Time: Respond to partner inquiries within agreed SLA timeframes

·      Quality Standards: Adhere to Our client's's Standard Operating Procedures (SOPs) for campaign management

o  QA methodology and ownership will be jointly agreed

o  Defect taxonomy and thresholds will be documented

o  Vendors may raise disputes within defined timelines

o  Root cause attribution will consider tool, data, and upstream dependencies

Process Adherence

·      Follow established workflows for campaign setup, optimization, and reporting

·      Maintain accurate and timely documentation in Salesforce and other systems

·      Complete all required training and certification programs

·      Participate in quality audits and implement feedback

·      Adhere to Our client's's data security and privacy policies

Continuous Improvement

·      Stay current on Our client's Ads product updates and industry trends

·      Participate in knowledge-sharing sessions and team meetings

·      Provide feedback on process improvements and tool enhancements

·      Contribute to best practice documentation

·      Demonstrate Our client's's Leadership Principles in daily work

Required Experience & Skillset

·      Experience in e-commerce or online advertising

·      Bachelor's or Post graduate Degree (MBA) degree

·      Proven work experience of 4-6 years in sales / marketing efforts

·      Prior experience of managing global clients along with owning up their individual performance goals

·      Understanding of digital advertising concepts, metrics, and best practices

·      Superior verbal and written communication skills as demonstrated by experience