Key Responsibilities:
Digital Marketing & Campaigns
- Plan, execute, and optimize multi-channel digital marketing campaigns.
- Manage paid advertising campaigns on Google, LinkedIn, and other platforms.
- Drive lead generation and nurturing initiatives using performance marketing and automation tools.
- Create and manage content calendars and posting schedules across LinkedIn and YouTube.
- Monitor engagement, performance, and trends; adapt strategies to grow the community.
- Collaborate with internal stakeholders to ensure timely and relevant social content.
Website Management
- Own website content strategy, updates, UX improvements, SEO, and performance tracking.
- Collaborate with subject matter experts to develop and publish articles, case studies, etc.
- Coordinate with developers and designers for technical and creative enhancements.
- Ensure website uptime, security, and optimal page speed.
Content & Creative Development
- Collaborate with internal teams and agencies to develop marketing collaterals such as brochures, videos, case studies, and presentations.
- Write, edit, and oversee high-quality content aligned with brand voice and business objectives.
- Brief and manage creative resources including designers, video editors, and agencies.
- Analytics & Reporting
- Monitor and report on marketing KPIs across campaigns, website, and social media platforms.
- Utilize insights from Google Analytics and social media analytics to drive continuous improvement.
- Recommend actionable strategies based on campaign and content performance.
Required Skills & Qualifications:
- Bachelor's or Master's degree in Marketing, Communications, or related field.
- 6-8 years of experience in digital and integrated marketing roles.
- Proven experience with website CMS, SEO tools, and performance marketing platforms.
- Strong understanding of Google Analytics, Search Console, social media insights, and CRM tools.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and timelines effectively.
