About Us
We're a fastgrowing D2C brand portfolio focused on premium men's socks The Sock Street. We build premium customer experiences, move fast on experiments, and obsess over conversion rate, retention, and brand storytelling. We're looking for an inhouse Shopify Developer who can own our Shopify 2.0 storefront endtoend and ship improvements weekly.
Role Overview
You'll be the inhouse owner of our Shopify stack: themes (Kalles/Shopify 2.0), Liquid/JS/CSS, app integrations (Razorpay Magic Checkout, Quickengage, Matrixify, A/B testing tools), analytics (GA4, Meta Pixel), and performance/SEO. You'll turn business ideas into highquality sections, blocks, and features; run A/B tests; and keep our site fast, reliable, and conversionfocused.
Key Responsibilities
- Theme Development (Shopify 2.0):
- Customize and maintain our live theme (currently Kalles v4.x) and staging copies.
- Build reusable sections/blocks (JSON templates) for PDPs, PLPs, homepage, and landing pages.
- Implement UI features we iterate on (e.g., PDP title overlays on images, collapsible spec tables, USP cards, custom metafield tables for pieces/serves/weight, sticky ATC, badges, etc.).
- Integrations & Checkout:
- Implement and maintain Razorpay Magic Checkout (snippet/appembed) across duplicate themes; ensure parity when A/B testing.
- Maintain other critical apps: Quickengage (WhatsApp), Matrixify, A/B testing (e.g., Intelligems/Instant/Shoplift), search/filters, reviews, etc.
- A/B Testing & CRO:
- Set up themelevel experiments (split 50/50), manage variants, prevent flicker, and ensure crossjourney consistency.
- Launch tests on layouts, copy, pricing, shipping banners, and PDP/PLP components; monitor impact on CVR/AOV.
- Data & Analytics:
- Own GA4, GTM, Meta Pixel, and Google Ads tag hygiene; implement enhanced ecommerce events (view_item, add_to_cart, begin_checkout, purchase).
- Validate tracking after theme changes and experiments.
- Performance & SEO:
- Improve Core Web Vitals (LCP/CLS/INP), image strategy (responsive/AVIF/WebP), critical CSS, lazy loading, app bloat control.
- Implement structured data (JSONLD), meta tags, canonical/robots, and 301s; fix 404s via Matrixify.
- Content & Catalog Ops:
- Build metafields and surface them in UI; support SKU renaming, redirects, and product taxonomy updates.
- Help with landing page builds for campaigns and seasonal drops.
- Process & QA:
- Version control (Git) or theme backups; maintain a reliable staging QA production workflow.
- Crossdevice/regional QA (mobilefirst), accessibility basics (focus, contrast, semantics).
MustHave Skills
- 13 years of frontend development with at least 2+ years on Shopify 2.0.
- Strong in Liquid, HTML5, CSS3 (and/or Tailwind), JavaScript (ES6).
- Experience with Shopify 2.0 sections/blocks, JSON templates, and theme architecture.
- Handson with Kalles or similar premium themes (Dawn, Impulse, Motion, Minimog, etc.).
- Comfortable editing theme.liquid, sections, and snippets; debugging appembed vs codeinject differences.
- Proven work with Razorpay/UPI gateways (Magic Checkout or similar), GA4/GTM, Meta Pixel.
- Experience running A/B tests (Intelligems/Instant/Shoplift/Convert) and interpreting results.
- Performance tuning for Core Web Vitals and Lighthouse.
- Solid understanding of SEO fundamentals and schema.
NicetoHave
- Shopify Admin API / Storefront API (REST/GraphQL) basics.
- Experience with Matrixify (bulk imports/redirects), Search & Discovery, Shogun/Pagefly, review apps.
- Familiarity with Interakt (WhatsApp flows) and attribution tags (UTM, CAPI).
- Basic design sense; ability to translate Figma/Canva to clean UI.
- Experience with Intelligems theme tests, price/shipping tests.
- Knowledge of Git / collaborative workflows.
Tooling You'll Use
Shopify 2.0 (Kalles), Liquid, JS/ES6, HTML/CSS, GA4, GTM, Meta Pixel, Razorpay Magic Checkout, Interakt, Matrixify, Intelligems/Instant/Shoplift, Lighthouse, Search & Discovery, CSV/Excel for data ops.
If you've worked as shopify developer and know how to turn visits into conversions, we'd love to hear from you.
