SEO Team Lead

Company Description

Active Fitness Store is a leading provider of high-quality gym, fitness, and sports equipment across the GCC countries. We offer a diverse range of home-use and commercial-grade equipment from top industry brands. Dedicated to supporting your fitness journey, we aim to provide exceptional products and services that help customers achieve their fitness goals. At Active Fitness Store, we take pride in being a trusted partner for all fitness needs.

SEO Team Lead – Ecommerce

We're looking for a data-driven SEO Team Lead who can take full ownership of organic growth. This role goes beyond rankings — it's about driving measurable traffic, revenue, and visibility across search ecosystems.

Key Responsibilities:

·      Lead and execute end-to-end SEO strategy (technical, on-page, off-page)

·      Drive organic traffic growth, keyword rankings, and conversion performance

·      Conduct in-depth keyword research aligned with business goals

·      Optimize website architecture, internal linking, and crawlability

·      Monitor performance using tools like Google Analytics, Search Console, SEMrush, etc.

·      Identify growth opportunities through competitor and SERP analysis

·      Collaborate with content, development, and marketing teams

·      Lead, mentor, and scale the SEO team

·      Work closely with product, tech, and marketing teams to integrate SEO into all initiatives

·      Oversee technical audits and ensure best practices are implemented

·      Present insights and performance reports to leadership

·      Strong understanding of buyer intent and search behavior

      Requirements:

• 4–7+ years of hands-on SEO experience (with leadership exposure)
• Proven track record of growing organic traffic and revenue
• Strong technical SEO understanding (Core Web Vitals, indexing, schema, etc.)
• Analytical mindset with strong reporting skills
• Experience with eCommerce SEO is a strong advantage

Key KPIs:

·      Organic traffic growth

·      Keyword ranking improvements

·      Revenue contribution from SEO

·      Technical SEO health score