About Terratern
Terratern is a fast-growing startup in the immigration and consulting platform that helps individuals and businesses navigate global mobility with confidence and clarity. Our digital presence is central to how prospective clients discover and evaluate our services, making Search Engine Optimisation (SEO) a mission-critical function for our growth.
Role Overview
We seek an experienced SEO Manager to lead and scale our organic search strategy across all digital properties. This role demands a strategic leader to develop comprehensive SEO roadmaps, manage on-page, off-page, and technical SEO execution, and drive measurable growth in qualified organic traffic, rankings, and conversions. The SEO Manager collaborates closely with Content, Performance Marketing, Product/Engineering, and Leadership teams to align initiatives with business objectives.
Key Responsibilities
Strategic Leadership & Planning
- Develop and own an end-to-end SEO strategy aligned with business goals and revenue targets.
- Build quarterly/annual SEO roadmaps with milestones, resource allocation, and success metrics.
- Lead cross-functional initiatives with Content, Product, Engineering, and Marketing teams.
- Present performance insights, forecasts, and recommendations to senior leadership.
Execution & Optimization
- Plan/execute SEO strategies across on-page, off-page, and technical pillars to boost rankings and organic acquisition.
- Conduct advanced keyword research (head, long-tail, intent-based) and competitive intelligence for growth opportunities.
- Optimize on-page elements: metadata, headings, internal linking, schema markup, content structure, E-E-A-T signals.
- Perform technical SEO audits (crawlability, indexation, Core Web Vitals, redirects, canonicalization, structured data, XML sitemaps) and coordinate developer fixes.
- Build/manage a clean, high-quality backlink profile via ethical link building, digital PR, partnerships, and outreach.
AI-Powered Search Optimisation (AEO/GEO/AIO)
- Optimize content for AI-driven platforms (Google SGE, ChatGPT, Perplexity, Microsoft Copilot, answer engines, generative AI).
- Structure content for direct, concise answers matching natural language processing and modern search behaviors.
- Implement answer-first strategies; optimize for featured snippets, AI Overviews, and voice search.
- Enhance with citations, authoritative quotes, and statistical data for credibility in AI responses.
- Apply schema markup (FAQ, HowTo, Organisation, Product, Service) for AI understanding/indexability.
- Develop persona-specific, long-tail content at scale (use cases, constraints, pricing, integrations, implementation).
- Monitor/optimize compressed buyer journeys in AI search (single-interaction research).
Analytics & Performance Management
- Monitor/analyze performance via Google Analytics, Google Search Console, Ahrefs/SEMrush, Screaming Frog, Moz.
- Prepare weekly/monthly reports with actionable insights and data-driven recommendations.
- Track/optimize organic-to-lead conversion funnels.
- Conduct A/B testing on titles, meta descriptions, content formats, and landing pages.
Content & SEO Collaboration
- Collaborate with Content teams on SEO briefs, blog/service page optimization, and content freshness per SERP trends/user intent.
- Guide content strategy via search intent, SERP features, and topical authority.
- Ensure E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) compliance.
Specialised SEO Initiatives
- Lead Local SEO: Google Business Profile, NAP consistency, local citations.
- Oversee International SEO: hreflang, geo-targeting, multi-market strategies.
- Stay ahead of algorithm updates/trends; adjust strategies, test new approaches.
Key Performance Indicators (KPIs)
- Growth in qualified non-brand organic sessions/leads/MQLs.
- Keyword ranking improvements (top-3 for priority terms).
- CTR, dwell time, and conversion rate increase from organic traffic.
- Technical health: fewer crawl errors, better index coverage, and higher Core Web Vitals pass rates.
- Backlink profile: higher authority/relevance, lower toxicity.
- Organic contribution to revenue/pipeline.
- Visibility/citation rates in AI answer engines/generative platforms.
- Featured snippet/AI Overview capture rates.
Eligibility
Must-Have
- 6 - 8 years proven SEO experience scaling organic traffic/rankings.
- 2+ years of managerial/team leadership guiding strategy/execution.
- Deep knowledge of algorithms, ranking factors, and modern best practices.
- Expert in: Google Analytics 4, Google Search Console, Ahrefs/SEMrush, Screaming Frog, Moz.
- Strong technical skills: HTML/CSS, JavaScript, website architecture for issue diagnosis/resolution.
- Advanced analytics to interpret data into strategies.
- Excellent communication/stakeholder management for cross-functional teams.
- CMS experience (WordPress, Webflow); site architecture/UX for SEO.
- Working knowledge of AEO/GEO/AIO; content optimization for AI platforms/answer engines.
Preferred
- Bachelor's/Master's in Marketing, Communications, Computer Science, or related.
- SaaS, B2B, immigration/visa/legal services experience.
- Success in Local/International SEO, Core Web Vitals, and backlink risk assessment.
- Python/SQL for SEO automation/data analysis.
- CRO/landing page testing experience.
- Google Analytics/SEO/Digital Marketing certifications.
- Structured data/schema for answer engines.
- Track record improving AI response/featured snippet visibility.
Why Join Terratern
Join a Mission-driven Organization Changing Lives
- Impactful Work: Connect people to global opportunities via organic growth.
- Leadership Opportunity: Lead SEO for a high-growth company with autonomy/influence.
- Professional Growth: Learn from experts; ongoing SEO/digital marketing training.
- Entrepreneurial Culture: Own work, innovate strategies.
- Collaborative Environment: Energetic team for excellence/cross-functional work.
Skills: google analytics,leadership,search,analytics,organic marketing,teams,marketing,search engine optimization (seo),seo,google,digital,strategy,team management
