SEO Executive

Job Title: SEO Executive (Operations-Focused)

Location: Thane

Experience: 1–3 Years

Industry Preference: E-commerce / D2C / Apparel (Preferred)

Role Overview

We are looking for a detail-oriented, operations-driven SEO Executive who will manage onpage

SEO execution across our website and marketplaces. The role focuses heavily on

writing and optimizing meta titles, descriptions, product titles, category descriptions, and

improving direct & organic traffic performance.

This is an execution-heavy role requiring strong analytical skills and consistency.

Key Responsibilities.

1. On-Page SEO Execution

Write and optimize meta titles & meta descriptions for website pages

Optimize product titles and descriptions (SEO + conversion friendly)

Implement keyword mapping across category & product pages

Improve URL structure, internal linking, and on-page elements

Monitor indexing issues via Google Search Console

2. Website Content Optimization

Write SEO-optimized titles & descriptions for:

Homepage

Category pages

Product pages

Collection pages

Optimize existing content to improve rankings

Maintain content consistency across website

3. Marketplace Optimization (Amazon, Myntra, Flipkart, etc.)

Op&mize product titles, bullet points & descriptions

Keyword research for marketplace ranking

Monitor keyword rankings & improve listing visibility

Improve CTR & conversion rate via better content structuring

4. Direct & Organic Traffic Growth

Improve branded and non-branded keyword rankings

Work on increasing direct traffic through:

Brand keyword optimization

Search intent alignment

Landing page improvements

Identify low-performing pages and optimize them

Coordinate with performance marketing & content teams

5. Reporting & Analysis

Track performance via:

Google Analytics

Google Search Console

SEMrush / Ahrefs (if available)

Prepare weekly SEO performance reports

Track keyword growth, impressions, CTR & conversions

Required Skills

Strong understanding of on-page SEO

Good writing skills (SEO + conversion focused)

Keyword research expertise

Experience with Google Search Console & Analytics

Knowledge of marketplace SEO (Amazon/Myntra preferred)

Strong attention to detail

Basic Excel / Google Sheets knowledge

KPIs for This Role

Increase in organic traffic

Improvement in keyword rankings

Growth in direct search traffic

Improvement in CTR

Better marketplace visibility

Increase in organic revenue

Ideal Candidate

Process-oriented and execution-focused

Comfortable handling large SKU volumes

Strong in content structuring & optimization

Analytical mindset

E-commerce experience preferred