SEO Executive

Key Responsibilities

• Conduct keyword research to identify opportunities for organic search traffic growth.
• Optimize website content, including page titles, headings, meta descriptions, and on-page content.
• Assist in the creation of SEO-friendly content, such as blog posts, articles, and website copy.
• Monitor and analyze website performance using SEO tools, including Google Analytics and Google Search Console.
• Track, report, and analyze website analytics and SEO initiatives.
• Stay updated with the latest SEO trends, algorithm updates, and industry best practices (e.g., Panda, Penguin, BERT).
• Collaborate with content writers, web developers, and marketing managers to implement effective SEO strategies.
• Assist in managing off-site optimization efforts, such as link building and social media promotion.
• Knowledge and implementation of breadcrumbs, XML sitemaps, canonical tags, and website audits.
• Collect and analyze data, execute tests, and identify trends to maximize organic impact.
• Build keyword strategy and SEO link-building campaigns to increase rankings on major search engines.
• Work with the development team to ensure SEO best practices are implemented in code.
• Perform ongoing keyword discovery, expansion, and optimization.
• Research and implement latest search engine optimization recommendations.
• Track, report, and analyze competitor websites to improve SEO rankings.