SEO Executive

SEO Executive

Location: Bengaluru, Karnataka (On-site)

Employment Type: Full-Time

Role Overview

We're looking for a curious and detail-oriented Junior SEO Executive to join our organic growth

team. This role focuses on On-page and technical SEO execution across GIVA and its sub-brands.

You'll work closely with the SEO, content, and tech team to implement optimizations that help

improve rankings, drive traffic, and ultimately increase conversions.

This is a hands-on execution role, ideal for someone who understands both the technical and

content side of SEO and is excited to grow in a fast-paced D2C environment.

Key Responsibilities

Technical SEO

● Monitor and fix technical SEO issues using tools like Google Search Console, Ahrefs, and

Screaming Frog (crawl errors, indexing issues, broken links, redirects, etc.)

● Support implementation of structured data (JSON-LD) for product pages, collections, FAQs,

and breadcrumbs on Shopify

● Work with the tech team to improve Core Web Vitals (LCP, CLS, INP, TTFB)

● Manage and update XML sitemaps, robots.txt, and canonical tags

● Assist with URL structure and hreflang audits as the brand scales

● Track and document technical changes and measure their impact over time

On-Page SEO

● Conduct keyword research and map keywords to relevant pages

● Identify and fix issues like duplicate meta tags, thin content, keyword cannibalization, and

missing alt text

● Help create FAQ content optimised for Google's People Also Ask and AI Overviews

● Perform regular content audits and updates to improve rankings and CTR

Reporting & Analytics

● Set up and track performance using GA4 (organic landing pages, sessions, user behavior)

● Prepare weekly/monthly SEO reports (rankings, traffic, impressions, CTR)

● Proactively highlight any ranking drops, algorithm impacts, or technical issues

Skills & Requirements

Must-Have

● Strong understanding of technical SEO basics (crawlability, indexing, Core Web Vitals,

schema, sitemaps)

● Good grasp of on-page SEO (keyword research, meta optimization, content structure,

internal linking)

● Hands-on experience with:

○ Google Search Console

○ Google Analytics (GA4)

○ Screaming Frog

○ Google Trends

● Familiarity with tools like Ahrefs or SEMrush

● High attention to detail and ability to manage multiple tasks

Good to Have

● Exposure to Shopify and basic understanding of Liquid

● Knowledge of structured data (JSON-LD) and schema validation

● Understanding of Google's E-E-A-T guidelines

● Basic knowledge of HTML/CSS

● Familiarity with AI Overview optimization and People Also Ask strategies

What You'll Get

● Direct mentorship from an experienced SEO team

● Exposure to the complete SEO ecosystem (technical, on-page, content, analytics)

● A fast-paced environment where your work has a visible impact on growth

● Opportunity to work across multiple brands and categories