Job Description
SEO Specialist
We are looking for an SEO Specialist to optimize our website and improve search engine rankings. The ideal candidate will be responsible for increasing organic traffic, improving keyword rankings, and enhancing overall website performance.
Key Responsibilities
Perform keyword research using tools like Google Analytics, Google Search Console, and ubersuggest
Optimize website content, meta tags, headings, and internal linking
Conduct technical SEO audits (site speed, crawlability, indexing issues)
Develop and execute link-building strategies
Monitor website traffic, rankings, and performance metrics
Collaborate with content, marketing, and development teams
Stay updated with search engine algorithm changes (e.g., Google updates)
Prepare regular SEO performance reports
Required Skills & Qualifications
Basic understanding of SEO principles (on-page, off-page, technical SEO)
Experience with SEO tools like Ahrefs, Moz, or Ubersuggest
Knowledge of keyword research and content optimization
Familiarity with HTML, CSS (basic level preferred)
Analytical mindset and problem-solving skills
Good communication and teamwork abilities
Preferred Qualifications
Experience with content marketing or blogging
Understanding of UX/UI principles
Knowledge of CMS platforms like WordPress
Basic understanding of PPC campaigns (e.g., Google Ads)
Key Performance Indicators (KPIs)
Growth in organic traffic
Keyword ranking improvements
Conversion rate from organic channels
Backlink quality and quantity
Website health score
About Company: Introducing Sorbet Labs, an avant-garde digital marketing startup reshaping B2B and B2C landscapes. Sorbet Digital prioritizes quality, offering bespoke solutions for businesses. Specializing in content SEO, we weave compelling narratives that resonate and fuel organic growth. Our innovative strategies leverage data-driven insights to optimize campaigns, ensuring maximum impact. Tailoring solutions to B2B dynamics, we amplify brand visibility and engagement. Sorbet Digital isn't just a marketing partner; we're architects of sustainable growth, seamlessly blending creativity with precision. Join us at the forefront of digital evolution, where excellence meets expansion, and businesses thrive.
