SEO Executive

About DrinkPrime:

DrinkPrime is a subscription-based drinking water solution that began as a response to the unreliable supply of safe drinking water across Urban India. Over time we have evolved into an organization that is driven by a singular mission, to change the way people think about the water they drink. Through our subscription-based model, we provide customers with water purifiers that use integrated technology to help them monitor the quality of the water they consume every day.

At DrinkPrime, we are on a mission to make safe drinking water accessible and affordable to every resident in India. We are backed by Tier 1 VCs like Sequoia Surge, Omidiyar Networs and many prominent angels. They believe in the vision, mission and the team of DrinkPrime. With our tech first approach, we are taking up this audacious mission and believe in solving it. Be a part of history and join us. We can solve this problem together.

Job Summary:

The SEO specialist will be responsible for developing and implementing effective SEO strategies for DrinkPrime's website. In addition to ensuring best practices across technical, on-page & off-page SEO for the website, the SEO specialist will also be required to collaborate with the Content Strategy team to ensure SEO optimisation of long format blog content and video content on YouTube.

Roles & Responsibilities:

- Developing and implementing effective search engine optimization (SEO) strategies for the website, blog and Youtube

- Identify and fix gaps in technical/on-page SEO for the website like core web vitals, optimisation of headers, meta descriptions, meta tags, alt tags, broken pages, etc.

- Undertake month keyword research and website audits to identify high search impression keyword targets and long-tail keywords that will inform the website communication & blog content strategy.

- Build on-page and off-page analysis checklists and collaborate with the Tech team to ensure that each and every page of the website abides by them. This will include title and meta description, internal linking, page load speed, website structure, breadcrumbs, sitemap, backlinks, page indexing, etc.

- Collect data on branded and non-branded keyword impressions, CTRs, and average positions and report on it

Pre-requisites

1+ years of experience as an SEO specialist at an agency/marketing team

Proficiency with Web analytics tools (Google Analytics, Google Webmaster Tools); Backlink tools (Ahrefs or Majestic); Crawling tools (Botify, Screaming Frog and DeepCrawl); CMS environments such as WordPress, etc.

Knowledge of HTML and website administration

Ability to identify and solve complex problems

Efficient at coordination & cross-functional collaboration

Bonus: Experience in managing large websites/e-commerce sites